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Category: Marketing

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14 Vital Facts About Email Marketing

By Brandon A. Cox: The growth of email users and their frequency of use is incredible… The number of e-mail users worldwide is forecasted to rise to 2.9 billion users by 2019. (Source). The number of e-mail users in the US is projected to grow to 244.5 million by the […]

Horizontal Hostility: What Is It, Why Is It Killing the Church, and How to Fix It

by Rich Birch: Horizontal hostility is a sociological phenomenon used to describe infighting or factionalism within a minority movement. Rather than banding together, subgroups snipe and fight with each other. It’s that weird thing that happens in small subcultures – when outsiders look in, they can’t believe the groups fighting […]

5 Ways to Use Scarcity to Drive Engagement at Your Church

by Rich Birch: Supply and demand is not only a fundamental economic principle, but a cultural assumption. When the supply of a product or service becomes scarce, it becomes more valuable. If there is an unlimited availability, it simply remains worthless for people. Is it possible to leverage scarcity to […]

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3 Church Plant Website Stages You Need to Transition Through

Once you get to the launch of your regular worship gatherings, your church plant website will have gone through several stages. Plan ahead for these 3 church plant website stages so you can transition intentionally instead of accidentally. Your major church plant website stages will take their cues from your […]

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12 Church Sub-Calendars You Need Today

Church sub-calendars are a great way to keep everything organized at your church. Setting them up is relatively easy and it solves the following 3 problems. Whether or not you’re a program-driven church, there are things that happen in the life of your church each year. Keeping them all straight […]

Timing Is Everything: Why Your Pre-launch Phase Matters

I’m an ENTP. That’s not an abbreviation for entrepreneur, but it could be. It’s my Myers-Briggs personality profile. Statistically speaking, most church planters tend to be ENTP or a similar profile, with a knack for starting new things and the gumption to dream big. But often what accompanies the “typical” […]

Launch Plan Tip #288 — Select Church Name

Every legal entity must have a name. In the case of the church, the name communicates many things about who you are. The name of the church should flow directly out of your philosophy of ministry. Once you have defined the mission, vision and core values for the church, you’re […]