This post is written by Dillon Smith, a Gen Z team member at Carey Nieuwhof Communications.

By Dillon Smith

Even before the pandemic struck, the western church has been filling fewer and fewer stadiums over the last few decades.

As Gordon Macdonald talked about in this interview, the days of Billy Graham’s evangelistic crusades where he packed out arenas are long over.

According to Gordon:

“Billy Graham’s way of saying the gospel doesn’t work anymore. Bill Bright’s doesn’t work anymore. So get ready for something new.”

Sadly, I think we’ve needed a whole new evangelism strategy for the last 10-20 years, and COVID-19 is finally forcing us to figure out what it should be.

So, in an age where…

The Gospel isn’t filling very many stadiums,
Sunday morning church attendance is at all-time lows,
and our best evangelism strategies are producing diminishing returns,

…what can your church do to reach more people?

As a young church leader who has had the privilege of working closely with Carey Nieuwhof and seeing behind the scenes of A LOT of churches and church models, I see 5 promising options:

We’ve needed a whole new evangelism strategy for the last 10-20 years, and COVID is finally forcing us to figure out what it should be. – @Dillon_M_Smith

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1. Online influencers that talk about their faith

In case you haven’t noticed, It’s pretty difficult to grow a following on YouTube. Especially if you’re a church.

Why is that?

I’ve spent the last year and a half trying to figure out why some content is performing well online, and other content isn’t.

What I’ve realized is that there are 2 types of binge-worthy content that will allow you to grow a massive following online.

Those 2 types of content are:

Entertaining Content

This would include channels that are based on gaming, sports, comedy, and a long list of other things that we would classify as entertaining.

Helpful Content

This would include channels that are based around “How-to” videos, educational videos, makeup tutorials (Which are HUGE on YouTube,) and anything else that makes the viewer feel like they have learned something new from watching.

If a channel can consistently produce one of these types of content, it has the potential to become huge.

Sadly, many online church services aren’t densely packed with helpful or entertaining content, and that’s one reason why they aren’t growing.

Many preachers, myself included, take 35 minutes to solve a problem that a different Youtube video would only take 10 minutes to solve. This is likely one reason why our YouTube channels aren’t growing.

But, there are a lot of Christian influencers that have built a massive following based on some other helpful or entertaining topic.

And when they talk about their faith, millions of (mostly young) people are watching.

Some examples: 

One of the world’s largest YouTube Channels is called DudePerfect.

Because of their early start in YouTube, and explosive growth, they have 54 MILLION YouTube Subscribers today. (And that’s just their main channel.)

That’s huge, and as you follow them for the entertaining videos, eventually you hear them talk about their faith, and how it’s the most important thing in their lives.

So, just by creating entertaining YouTube videos, they’ve been able to talk about Jesus to tens of millions of people. It’s easy to see how God is using them.

Another example is Matt Carriker of DemolitionRanch, OffTheRanch, and VetRanch.

He has 15 Million Subscribers across his 3 channels and has built a very personal relationship with his followers through his OffTheRanch vlog channel.

Anyone who’s followed him for a while knows that he has had a few tragic deaths in his friends and family recently. The closest of which has been the passing of his little brother Mark.

In the video titled “Rest In Peace Little Brother”, Matt talks about why his entire family got baptized during his Brother’s cancer journey.

This 33-minute video has been seen 4.5 Million times by Matt’s followers.

Essentially, Matt preached the gospel to 4.5 MILLION people even though his YouTube Channels have nothing to do with the Church or faith.

Forward-thinking churches should see online Christian influencers as a part of their evangelism strategy.

Whether it’s creating great content online yourselves or partnering with online influencers in your area that already have a following, you can’t afford to miss this opportunity.

Forward-thinking churches should see online Christian influencers as a part of their evangelism strategy. – @Dillon_M_Smith

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2. Multiplying churches reaching college-age people

This one isn’t so much an “evangelism” strategy as it is a “stop losing so many teenage Christians when they go to college” strategy, but I’m including it anyway.

There are very few church models that give me as much hope as churches that are focused on multiplication. And that “multiplication” effect is amplified further if they’re actively reaching college-age students.

I don’t have enough room to explain exactly how the model works, but the best example of this that I’ve seen is CityLight Church in Omaha, Nebraska.

They’ve planted 10 churches over the last 10 years, and have reached thousands of people with the gospel.

You can listen to an interview with Chris Hruska, their lead pastor here.
Or, you can listen to Carey’s recent ChurchPulse Weekly interview with their newest church plant here.

Here’s the bottom line: Millions of Christians are becoming stagnant in stagnant churches. Multiplication-focused churches might hold the key to solving this problem.

Millions of Christians are becoming stagnant in stagnant churches. Multiplication-focused churches might hold the key to solving this problem. – @Dillon_M_Smith

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3. Apologetics online

Today’s young people are taking their hardest questions to Google, not their parents, friends, or pastors.

So as they begin to ask serious questions like “Is there a God?” “Why do I need to believe in God?” or “Which God is the real God?” they end up typing it into a search bar rather than asking a person.

And what is your Church doing about this?

…

Most churches have no clue what to do about this.

But there is a massive opportunity here. According to VidIQ, 5400 people search “Is there a god?” on YouTube every month.

What if your church was on that first page of results?

Now here’s a warning:

When you try to answer this question, you’re competing with the world’s best minds because their video will pop up next in the “recommended” section right after yours.

So, whether you create the video yourself, or you send your people to your favorite apologist’s video, make sure your video and argument stands a chance at competing with Steven Hawking or Sam Harris.

Today’s young people are taking their hardest questions to Google, not their parents, friends, or pastors. – @Dillon_M_Smith

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4. Calling people to unity (because technology is dividing us)

The internet is becoming a more and more divided place.

I know you know that. Just look at what happened with the election.

Because of all of the things we’ve seen online, the US (where I live) is more divided and destabilized than it ever has been since the civil war.

To find out why, we have to look at the algorithms that run our social media platforms like Facebook, Instagram, and Youtube.

Because they want more ad revenue, these algorithms are prioritizing whatever content that keeps you on their platform the longest.

Sadly, the content that keeps people engaged the longest (and gets them to see the most ads) is proving to be whatever content is more and more extreme.

Tristan Harris does an outstanding job of explaining this on The Joe Rogan Experience here.

So why is this an opportunity for the church?

Roughly 40 million people have seen Tristan Harris’ Netflix Documentary The Social Dilemma.

That’s 40 million people whose eyes have been opened to the dangers of social media and division online.

If you start producing intentionally unifying content, some of these people will take notice, and they will be quick to share your unifying content and tell their friends about what you’re doing.

We at Carey Nieuwhof Communications are “trying to create a place for the good people on the internet.” Your church can and should be doing the same.

5. Felt-need marketing

This might be the most doable of these 5 options for your church. And most churches are doing this already on a small scale.

But here’s what’s true about every single person that you’re trying to reach:

They have needs.

Whether it’s financial, mental, relational, or spiritual needs, your community has them. Your church should be helping them with those needs.

But, as Carey has pointed out for years, most churches have been answering questions that nobody in their community is asking.

When you write sermons and produce resources that help people with specific problems and then market those sermons to your community, you’re practicing “felt-need marketing.”

And if you want to start bringing new people into your church, you need your communities to know about the felt-needs that you can help them solve.

So what Christian organizations are doing this well? Look at organizations like Griefshare, Alcoholics Anonymous, or Dave Ramsey and Ramsey Solutions.

These organizations see a need and are filling it. Your church can do the same.

If you want to start bringing new people into your church, you need your community to know about the felt-needs that you can help them solve. @Dillon_M_Smith

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There are 2 major ways that your church needs to be broadcasting the felt-needs that you can help with:

Word-of-mouth/person-to-person marketing based on your weekly services

Rich Birch does a phenomenal job of outlining how a church can do this well here.

Using digital ad space and social media to reach people with specific struggles.

Some larger churches can afford to hire a digital marketing/social media agency to run these ads for them. But the majority of churches don’t have 10’s of thousands of dollars to spare.

Many of the more normal-sized US-based churches are putting their resources together into a nation-wide ad campaign called GlooConnect.

Here’s a bit more information about them:

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GlooConnect lets you pastor and focus on what you do best. No additional staff. No complex tech. Plus, it’s way more cost effective than doing it on your own. n

Get started in as little as 15 minutes and make 2021 a year of unprecedented growth for your church by joining GlooConnect today: n

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Every day, people visit your church website and access your content, but few ever really identify. n

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GlooConnect lets you pastor and focus on what you do best. No additional staff. No complex tech. Plus, it’s way more cost effective than doing it on your own. n

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Which of these things will you try? 

This list isn’t exhaustive, but I think these are 5 strong contenders for the church’s next evangelism strategy.

Also, I’d love for you to leave a comment below talking about which of these you’d like to try!

The post The Western Church Needs A New Evangelism Strategy: 5 Promising Options appeared first on CareyNieuwhof.com.

Source: The Western Church Needs A New Evangelism Strategy: 5 Promising Options

The post The Western Church Needs A New Evangelism Strategy: 5 Promising Options appeared first on Passion for Planting.

By: Carey Nieuwhof

This post is written by Dillon Smith, a Gen Z team member of mine.

There’s no doubt that Gen Z has some different habits than previous generations.

Thanks to the internet and smartphones, the environment that we’ve grown up in is completely unique, and unlike any generation before.

We spend more time online, go outside less, and care about wildly different things than our parents did when they were kids.

You might look at these habits and think that these habits are “just a phase” or that we’ll “grow out of it.”

We won’t.

I’m 22, and I still watch A TON of YouTube. Even post-graduation, my classmates still spend a ton of time on Instagram and TikTok. None of us plan on making any of these a smaller part of our lives.

So for the church: How do you become a bigger part of our lives online?

Well, first, I think you need to be aware of how and why we behave and think the way we do.

I’m seeing 7 habits of Generation Z that your church might be ignoring. Here’s the list:

1. I watch who I want, when I want

The internet has given me the freedom to watch exactly who I want, when I want.

So, the only reason my friends or I are watching your church online is either because our parents are making us, or because we deeply care about what you have to say.

There are just too many other appealing ways to pass the time for us to waste our time on something that isn’t helpful or fun to watch.

So what does this mean for teaching pastors and service programming directors?

10 seconds of boring is enough to lose a Gen Z viewer.

Every second of online content you produce needs to add value in an efficient and engaging way.

10 seconds of boring is enough to lose a Gen Z viewer. Every second of online content you produce needs to add value in an efficient and engaging way. @Dillon_M_Smith

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2. If you want me to follow you for a long time, I need to get to know you

Our spirituality is one of the most sacred and private things we have, and if you want Gen Z to trust you with our time and subscription, we need to trust you.

And, a weekly sermon just doesn’t cut it for us.

In this digital era, churches should be producing more personal content online, not less.

There are tons of Twitch streamers and YouTubers who are doing this well. As church leaders, it’s about time that we start learning from them.

The single best YouTuber I’ve found at building a feeling of community and trust is a guy named Matt Carriker. Matt (who happens to be a Christian) has built three massively successful YouTube channels that have a combined total of 15.26 million subscribers.

His OffTheRanch channel is a personal vlog, and his fastest-growing channel that allows his viewers to see into his family, his hobbies, his character flaws, his ideas, and his work. By taking us into his real life, it builds more trust and community within his audience.

I think churches could do something similar.

Lead pastors could take the vlog camera home and show some of how they parent, or the staff could bring the vlog to worship practice or community service projects to show how the church is run throughout the week.

It’s just an idea, but ideas like this are going to reach my generation.

If you want more on how to create videos that people love to watch and engage with, Sean Cannell’s Video Influencers would be another great channel to check out. Here’s Sean’s recent interview on Carey’s podcast.

In this digital era, pastors should be producing more personal content online, not less. @Dillon_M_Smith

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3. I’ve been trained to view myself as a brand

Thanks to platforms like Instagram, YouTube, and TikTok, I’ve grown up viewing myself as my own brand.

I don’t think this mindset is healthy, but I do think it’s accurate. And as the church, we’re called to reach people where they actually are, not where we would hope they’d be.

If you want to reach a “me-centered” generation, show us what’s in it for us.

One biblical angle to take with this is to change your church’s focus from the Sunday experience to what the church is doing throughout the week. Show us how we can join your movement and not just build your platform.

This might be a bit closer to how the church was designed to function anyways. ?

If you want to reach a “me-centered” generation, show us what’s in it for us. @Dillon_M_Smith

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4. Gen Z would prefer to avoid our parent’s generation on social media

When I look back at my time in school, new social media apps like Vine, YikYak, Kik, and TikTok would come up in popularity in phases.

The life cycle of a new app would look like this:

A new app would release
It would become popular because our parents had no idea about it yet
Our parents would find out about it and create an account or have the school block it
We would all abandon it for the next app
Repeat

I think this is part of why TikTok exploded like it did, and why many of the young people I know are spending less time on Facebook and Instagram and more time on TikTok. It’s still cool to avoid our parent’s generation online.

So, for you and your church, I’ve got a few strategies to think about:

Even as new apps become popular, I still follow Craig Groeschel on Instagram and YouTube. I follow him because I trust him, and I’ll still watch him on those platforms because I know he’ll be there. If you’re a senior pastor, stick to where your people know you are, and double down.
For taking new ground on new apps (like TikTok), let a young staff member or young volunteer take the lead. Let the student ministry put effort towards experimental apps, and as the average age of an app’s users increases, begin to add adult-focused content.
No matter how old you are, don’t try to be someone you aren’t. If I see John Piper dancing on TikTok tomorrow, I’m going to be more concerned and less likely to follow him. No matter the platform, being authentically you is the best way forward.

No matter the platform, being authentically you is the best way forward. @Dillon_M_Smith

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5. Diversity isn’t optional

A couple of years ago, Greg Atkinson told me that if you want to reach the next generation, having a diverse church isn’t optional. He’s right.

Our schools are diverse, our workplaces are diverse, and our friend groups are diverse. If your church isn’t at least as diverse as the school we grew up in, we will question you as an organization.

As Derwin Gray and Darryn Scheske pointed out on a recent ChurchPulse Weekly podcast episode:

“Young adults aren’t leaving the church, they’re leaving the white church.”

If you want more on leading a diverse church, this interview is a great place to start.

If your church isn’t at least as diverse as the school Gen Z grew up in, we’ll question you as an organization. @Dillon_M_Smith

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6. My mental health issues aren’t going away

One of the biggest issues facing the next generation is a sharp decline in mental health.

Here’s the strange part: We’re fully aware of the mental health crisis, and what’s causing it, but our phones are too good to give up.

The rewards of the internet outweigh the risks for us.

So, how can you help?

Sadly, a sermon series once a year isn’t enough to reach a generation plagued with anxiety. The church needs a better solution.

Maybe it’s opening a counseling wing attached to your church. Maybe it’s making mental health a regular focus of your young adult ministry or small group or something else entirely. Whatever it is, this is a felt need that we have year-round that the church can’t ignore.

A sermon series once a year isn’t enough to reach a generation plagued with anxiety. The church needs a better solution. @Dillon_M_Smith

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7. When I talk to my non-Christian friends about church, I usually need to lead with an apology

During my first couple of years of bible college, I was a server and bartender at a restaurant in downtown Omaha.

All but two of my coworkers were 16 to 30-year-olds who were either atheist or agnostic, and almost all of them had stories about how the church had hurt them or their families.

So, if I wanted to have any form of evangelistic/spiritual conversation with them, I had to first apologize (for something I had nothing to do with) and convince them that not every Christian is judgmental or abusive.

This is true for most of the people my age.

If the church wants to reach the next generation, justified or not, you’ll need to apologize to most of the next generation first.

I wish this weren’t true. And I wish it were just an isolated thing, but it’s not.

As evidence that this wasn’t just my experience, I posted a tweet last week in a moment of stress that I would not be so quick to post again. The tweet said;

“As a 22-year old Christian, too often it feels like I’m a Christian in spite of the Church rather than because of the church.”

Again, if I could go back in time I don’t think I’d tweet this again, but one thing that shocked me was the response I saw.

It was by far the most liked and retweeted tweet I’ve ever shared.

And you know who did nearly all of the liking and retweeting?

Gen Z Christians.

They responded with things like

“Oof, I feel this.”
“This is sadly true.”
“Same.”
“I would share if I didn’t think it would create a storm I’m not prepared to tackle.”

This massive response tells me that the emotion I was feeling when I originally posted the tweet is hitting a chord with the rest of my generation. It’s telling me that the tweet might be more right than I know.

As the Church, we need to get ahead of this.

We need to follow Jeff Henderson’s advice and make sure our communities know what we’re FOR rather than what we’re against, and we need to apologize to those we’ve hurt, even if it wasn’t us who did it.

If we don’t do this, more and more irrelevance and hate await the bride of Christ.

If the church wants to reach the next generation, justified or not, you’ll need to apologize to most of the next generation first. @Dillon_M_Smith

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If You Don’t Have A Healthy Culture, You Won’t Reach Us Either…

Want to improve your team culture?

Better team culture gets fueled by better value statements.

But how to do create them can be so complicated.

How:

Do you know which values to choose?
Do you avoid creating value statements people roll their eyes at or think are so obvious they mean nothing?
Can you be sure the values are accurate but still stretch you?

I spent years reading books and studying how to create value statements until I had a breakthrough on how to create cultural value statements that were both accurate and aspirational, and that the entire team embraced.

I’ve broken that process down into three simple steps that can get you improving your organization’s culture and values today.

You can get free instant access to The 3 Step Guide to Developing Better Value Statements here.

Is there more? 

Did I miss anything? Are there other habits of Gen-Z that we’re missing? Did you find this article helpful?

Leave a comment below and let us know.

The post 7 Habits of Generation Z That Your Church Might Be Ignoring appeared first on CareyNieuwhof.com.

Source: 7 Habits of Generation Z That Your Church Might Be Ignoring

The post 7 Habits of Generation Z That Your Church Might Be Ignoring appeared first on Passion for Planting.