by Carey Nieuwhof: In a world where everything’s changing, how should the church change to reach more (not fewer) people?

The struggle you have is the likely the struggle most church leaders have: reaching new people seems to be getting harder and harder every year.

What if it didn’t have to be that way? What if it became easier and easier?

Here’s a big idea.

Right now we’re in the greatest communication revolution since 1440 and the invention of movable type with the Gutenberg press.

As more than a few observers have said, with the explosion of audiobooks and podcasting, we’re currently in the middle of a shift in which listening is emerging as the new reading.

While Gutenberg opened up reading to people who never had the means or opportunity to read before, audio listening (audio books and especially podcasting) is breaking down an even more massive barrier.

Listening likely has the potential to be as big or bigger than reading, because while people who are literate don’t always take the time to read, many people (especially non-reading men) are discovering that listening to books and podcasts is very doable.

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