Source: Digital Church and Technology Helps

The post Digital Church and Technology Helps appeared first on Passion for Planting.

This is a post written by Rich Birch. Rich is the founder of Unseminary and is a member of my Speaking Team. You can book Rich to consult with your team or speak at your next event here.

By Rich Birch

If you’re not familiar with YouTube culture, you might not have heard of MrBeast.

Jimmy Donaldson (aka MrBeast) is the top content creator on the platform for 2020, and he’s super engaging. Over the years, he’s produced some amazingly creative content that has earned him over 54 million subscribers and all kinds of awards. He struck viral gold in January 2017 when he posted a video of himself counting to 100,000 that was viewed tens of thousands of times in just a few days. That might seem like a strange start, but it gained him a lot of notoriety and launched him into the stratosphere of YouTubers.

In December 2020, MrBeast launched MrBeast Burger, a restaurant chain with 300 locations, and he did it all in one day. To put that in context, his restaurant chain is similar in size to Shake Shack, Smashburger, or In-N-Out Burger. However, those burger chains took years to achieve the size and clout that MrBeast Burger accomplished in a single day.

The unique spin that MrBeast brings to the burger business is that his 300 locations are completely virtual. The food is prepared by existing restaurants, ordered online, and delivered by third-party delivery services. MrBeast launched a MrBeast Burger app that provides relatively seamless ordering, payment, and delivery options. This is an astonishing achievement for any organization, and it provides all kinds of lessons for your church and my church as we think about what comes next in the life of our communities.

Obviously, MrBeast, being a YouTuber, launched his new burger restaurant with an amazing video. Jimmy and his team rented an actual restaurant for just a single day and gave away burgers, fries, and drinks. They gave away more than just their new, delectable food, however. On opening day, they gave away cash, computers, and even a car! This launch video has become a viral hit, and it is well worth your time to watch it and get a sense of the enormous scale of what MrBeast is doing. 

On launch day, the line of cars trying to get to the restaurant was 20 miles long. In fact, the line was so long that police eventually had to close down the restaurant because of all of the traffic problems it was creating in this North Carolina town.

MrBeast Burger is more than just an interesting fad or a YouTube story that came and went. It provides some lessons for our churches as we look to the future and think about the development of our ministries. Here are six lessons from the launch of MrBeast Burger that you can apply to your church.

Online and In Person // Leveraging the Best of The One to Make the Other Better!

It’s fascinating to watch these online celebrities and digital businesses push into the in-person world.

MrBeast Burger represents an interesting hybrid because it is clearly an online digital platform but it delivers an actual in-person experience.

Although I’m excited about all the digital innovation that’s happened over the last year or so, as we look to the future, we also need to consider how our in-person experience is going to be impacted by all that we’ve been learning online.

Rather than trapping ourselves in a false dichotomy of online versus in-person, how can we recognize the hybrid nature of our experiences? We obviously don’t live in a purely online world, and our offline world is increasingly injected with digitally connected technology. How can we find a unique combination of the two that acknowledges the world we live in?

I’m struck by Peloton when I think about this question. Earlier this year, Peloton commented in an investor call that, even though they’ve seen such strong sales online due to the pandemic, they have continued to be committed to their in-person locations. [ref] They recognize that the need to connect in person is not going away any time soon.

Rather than trapping ourselves in a false dichotomy of online versus in-person, how can we recognize the hybrid nature of our experiences? – @richbirchClick To Tweet

Audience Building // Who is Following Along With Your Church’s Story?

MrBeast didn’t spend any money on Facebook ads, direct mail, or any other paid media. Think about that for a minute. It’s astonishing, really.

He turned his sizeable audiences on to his concept, and it launched rapidly. This is an important lesson for our churches. Audience building is core to MrBeast Burger’s business. In their case, that means building YouTube subscribers, Instagram followers, and an email list that they can reconnect with over time to keep drawing fans into their business. Even the decision to launch their own app rather than rely on third-party delivery apps indicates their interest in connecting and communicating with their audience.

Our churches need to be thinking about the ever-increasing audience around our ministries.

Years ago, Rick Warren explained that churches have five “circles of commitment”—community, crowd, congregation, committed, and core. As church leaders, we are aiming to move people from the community to the core. However, there is a larger halo of people outside of the “community” that we need to build strategies to stay connected with. These are people who are aware of us but maybe attended only a service or two in the last year. Or maybe they downloaded content that they found helpful from the church’s website.

How can we capture this group of people’s contact information so that we can keep them connected over time and eventually move them closer and closer to our ministries?

Audience building needs to be part of our strategy as we look into the future. Effective ministries have always made space for people to belong to the community first without requiring them to behave in a certain way. Audience building allows us to do that at scale—to have a wide variety of people in the general orbit of our ministry who we hope will eventually connect in a more substantial way.

Effective ministries have always made space for people to belong to the community first without requiring them to behave in a certain way. – @richbirchClick To Tweet

Partnership Potentials // Working Together For a Better Future.

It’s fascinating to me that a YouTuber struck up relationships with hundreds of restaurants all across the country to make his food and that third-party companies he’s never met will deliver for him. Talk about effective partnership building!

A partnering restaurant might be a local Italian place or a hometown burger joint. MrBeast Burger is focusing their efforts on marketing while relying on third-party organizations to ultimately deliver the food, meaning online delivery services cover the last mile to connect the restaurant and its customers.

It’s a fairly seamless experience that creates all kinds of value along the chain. Restaurants all across the country have seen a boost in business because of their connection with MrBeast Burger.

In the future, there may be new opportunities for us to work together as churches across the country in a similar way.

We’ve often drawn strong lines between our churches. However, one thing that we’ve seen pretty clearly during COVID is that churchgoers don’t necessarily hold to those lines. A person may attend Sunday morning services at one church, engage in weekly Bible study at another, listen to worship music from a third, and maybe even reach out to a fourth for some other kind of assistance.

As we look to the future, can we dream up creative new approaches to partnership that will ultimately propel our ministries forward, reach more people, and connect them with the teachings of Jesus?

As we look to the future, can we dream up creative new approaches to partnership that will ultimately propel our ministries forward, reach more people, and connect them with the teachings of Jesus? – @richbirchClick To Tweet

Authenticity Keeps Winning // Is There a Higher Cultural Value Than Excellence?

If you don’t normally spend time on YouTube or engage with vloggers, you might be slightly put off by how much authenticity these personalities exhibit.

So much of this content is behind the scenes and isn’t pretty or polished. This authenticity draws the community in even more. People want to engage when they see folks who are doing something online that is real and maybe just a little bit gritty.

This was exhibited in the early days of MrBeast Burger, when there were, understandably, a few complaints about some of the burgers. Rather than hiding behind corporate statements, MrBeast himself took to the airwaves and spoke publicly about the challenges of opening a restaurant chain overnight, committing to improving the warmth of the burgers and the crispiness of the crinkle cut fries.

This has spawned an incredible amount of community content. In response to the complaints, people are now posting videos and photos to show off their freshly delivered burgers and celebrate an amazing meal.

All of this authenticity, ultimately, is more endearing to MrBeast’s fans.

We’ve said it before, and we will definitely say it again. Behind-the-scenes content that draws your community into the production is key when it comes to creating great social media content for your church today. If you’re launching new projects in the weeks and months ahead, how can you show people the process behind the scenes? How can you let them in on what you’re doing?

Don’t hide behind a fake “quality” veneer. Show some authenticity. Let people know what it actually takes to do what you do as a church.

Don’t hide behind a fake “quality” veneer. Show some authenticity. Let people know what it actually takes to do what you do as a church. – @richbirchClick To Tweet

Community Service as a Growth Strategy // They Think It’s a “Good Thing” … We Know It’s a God Thing!

A core part of MrBeast Burger’s offering is a “buy one, give one” strategy.

We’ve seen this with TOMS Shoes and many other brands over the years. The idea is that a portion of sales will actually go to feeding people in the communities where orders are placed. Based on comments online and the way people talk about MrBeast Burger, this is clearly an important part of the appeal of this new restaurant. It doesn’t just make great burgers—it actually helps other people.

Our churches are called to make a difference in the lives of our community. Rather than hiding this away in some committee or as a sub-point on a strategic plan, community service needs to be seen as a part of your growth strategy. Time and again we’ve seen the draw of churches that focus on getting their people out of their seats and into the streets. And obviously, this kind of community service is not just good for your image in the community—it’s a God thing.

Narrow the Focus for a Bigger Impact // Simple Church is Still The Best Path Forward.

Take a look at the MrBeast Burger menu. It has just a few items. In comparison to the McDonald’s around the corner from you, MrBeast Burger has a much narrower focus, and it’s hard at work improving the quality of what it delivers.

This small menu gives them the ability to focus on a few items and do them well.

Remember Simple Church? The idea is that churches should do only a few things and do them well in order to have more impact. Clarity. Movement. Alignment. Focus. Work on those things that move people closer to the mission and strip everything else away.

There was a time when churches would actually brag about how many services or ministries they had. “We have 102 services at our church!” However, we’ve seen all kinds of evidence that simple church is the way for our churches to grow and reach the people in our communities.

One of my fears as we come out of COVID and its impact on our churches with the addition of a robust online ministry is that our churches will become increasingly complex and we will lose this power of being a simple church.

What can we remove from our church today to make us more effective tomorrow?

We need to cut back on things that don’t push the mission forward. What areas of our ministry are not effective? What projects are holding us back and siphoning resources? Now would be a perfect time for us to trim those things away so that we can focus our effort and energy on the aspects of our ministry that push us closer to our mission.

What can we remove from our church today to make us more effective tomorrow? – @richbirchClick To Tweet

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A Framework for Change: Get More People On Board (Free Resource)n

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Yes, there’s a ton of change happening right now. And it’s exhausting. n

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A Framework for Change: Get More People On Board (Free Resource)n

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Yes, there’s a ton of change happening right now. And it’s exhausting. n

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Looking for more information about MrBeast Burger?

Here are a few links:

The Untold Truth of MrBeast Burger
The North Carolina Kid Who Cracked YouTube’s Secret Code
MrBeast Burger Crashes the Virtual Dining Scene

I’d love to hear your thoughts on the model down below!

The post How to Launch 300 locations in a single day. What MrBeast, YouTube, Ghost Kitchens can teach your church appeared first on CareyNieuwhof.com.

Source: How to Launch 300 locations in a single day. What MrBeast, YouTube, Ghost Kitchens can teach your church

The post How to Launch 300 locations in a single day. What MrBeast, YouTube, Ghost Kitchens can teach your church appeared first on Passion for Planting.

Source: Getting the best AVL Bang for your Buck!

The post Getting the best AVL Bang for your Buck! appeared first on Passion for Planting.

By unSeminary: Welcome back to another episode of the unSeminary podcast. We’re honored to have with us today Scott Lindsey, the executive director at Faithlife.

Faithlife is the company which created the Logos Bible Software for digital Bible study. Scott is with us today to talk about Faithlife, how they can help you, and how you can use Logos in your ministry to increase Bible literacy.

The power of 4. // The Center for Bible Engagement performed a huge study of about 400,000 people and explored Bible engagement in North America. The resulting study, Understanding the Bible Engagement Challenge: Scientific Evidence for the Power of 4, found that spending time in the Bible one, two or three times a week has a negligible affect on key areas of our lives. But as soon people are reading scriptures at least four times a week, there is a spike in the positive affect it has in helping people deal with hard times. Specifically the study found that feeling lonely drops 30%, anger issues drop 32%, alcoholism drops 57%, relational issues (especially in marriage) drop 40%, pornography and other sexual sin drops 62%, and feeling spiritually stagnant drops 60%. The word of the living God is active, but if we’re not in it and it’s not filling and informing us, it isn’t going to have an affect.Address the pain points. // The number one excuse people use for not reading scripture is time. The other, especially from younger generations, is that they find the Bible intimidating or boring. Logos addresses these pain points by simplifying Bible study with the use of technology. The application will allow you to type in a topic or a passage and in a matter of seconds the software does the work of searching scripture, commentaries and other resources and puts them at your fingertips – research that would take you hours upon hours to find and summarize.Carry it with you. // Having this wealth of resources available within an app on your device of choice removes the need to have to carry a Bible, notebooks and study resources with you wherever you go. Whether you are traveling, on vacation, at work or just on the go, Logos makes it simple to stay in God’s word.More than just Logos. // Faithlife is the other side of the tech that runs Logos. They began by providing software for church membership, online giving and so on. Now they’ve grown to also offer things such as a tv channel, websites for churches, and video courses for seminary. What makes Faithlife unique is that the focus for all of their technologies and services is Bible-centered – even for something like kids check-in. Through this system when parents pick up their kids, they are equipped to engage with them about what they’re learning in the Bible.A customized experience. // Logos has over six million users worldwide and over 160,000 theological titles formatted for its search engine. This vast theological library enables them to provide specific libraries to specific groups and denominations. In addition, the libraries are available in different languages such as Spanish, Korean, Chinese and more.One platform. // Many churches are faced with the problem of piecing together technologies from different sources and trying to get them to work together. Faithlife is the first ministry integrated platform and can help streamline the different aspects of your church or ministry so that you don’t need to have an expert on staff to deal with each area.

You can learn more about Faithlife’s Logos Bible Software as well as get a special discount by visiting logos.com/unseminary.

To explore Faithlife’s integrated platform and all the resources the offer, visit their website.

Thank You for Tuning In!

There are a lot of podcasts you could be tuning into today, but you chose unSeminary, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the left hand side of this page. Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally!

Lastly, don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live!

Thank You to This Episode’s Sponsor: Chemistry Staffing

Great things happen when the right leadership is in place in a local church… lives are changed and churches thrive.

With all the craziness that has gone on in 2020, we know that many churches are beginning to ask hard questions about what their current team looks like and how ready they are to lead into our new reality. Download Chemistry Staffing’s Restructuring Playbook to develop clarity around where you need to be focusing your time, resources, and team.

Source: Using Tech to Increase Bible Engagement at Your Church with Scott Lindsey

The post Using Tech to Increase Bible Engagement at Your Church with Scott Lindsey appeared first on Passion for Planting.

This post is written by Dillon Smith, a Gen Z team member at Carey Nieuwhof Communications.

By Dillon Smith

Even before the pandemic struck, the western church has been filling fewer and fewer stadiums over the last few decades.

As Gordon Macdonald talked about in this interview, the days of Billy Graham’s evangelistic crusades where he packed out arenas are long over.

According to Gordon:

“Billy Graham’s way of saying the gospel doesn’t work anymore. Bill Bright’s doesn’t work anymore. So get ready for something new.”

Sadly, I think we’ve needed a whole new evangelism strategy for the last 10-20 years, and COVID-19 is finally forcing us to figure out what it should be.

So, in an age where…

The Gospel isn’t filling very many stadiums,
Sunday morning church attendance is at all-time lows,
and our best evangelism strategies are producing diminishing returns,

…what can your church do to reach more people?

As a young church leader who has had the privilege of working closely with Carey Nieuwhof and seeing behind the scenes of A LOT of churches and church models, I see 5 promising options:

We’ve needed a whole new evangelism strategy for the last 10-20 years, and COVID is finally forcing us to figure out what it should be. – @Dillon_M_Smith

Click to Tweet

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1. Online influencers that talk about their faith

In case you haven’t noticed, It’s pretty difficult to grow a following on YouTube. Especially if you’re a church.

Why is that?

I’ve spent the last year and a half trying to figure out why some content is performing well online, and other content isn’t.

What I’ve realized is that there are 2 types of binge-worthy content that will allow you to grow a massive following online.

Those 2 types of content are:

Entertaining Content

This would include channels that are based on gaming, sports, comedy, and a long list of other things that we would classify as entertaining.

Helpful Content

This would include channels that are based around “How-to” videos, educational videos, makeup tutorials (Which are HUGE on YouTube,) and anything else that makes the viewer feel like they have learned something new from watching.

If a channel can consistently produce one of these types of content, it has the potential to become huge.

Sadly, many online church services aren’t densely packed with helpful or entertaining content, and that’s one reason why they aren’t growing.

Many preachers, myself included, take 35 minutes to solve a problem that a different Youtube video would only take 10 minutes to solve. This is likely one reason why our YouTube channels aren’t growing.

But, there are a lot of Christian influencers that have built a massive following based on some other helpful or entertaining topic.

And when they talk about their faith, millions of (mostly young) people are watching.

Some examples: 

One of the world’s largest YouTube Channels is called DudePerfect.

Because of their early start in YouTube, and explosive growth, they have 54 MILLION YouTube Subscribers today. (And that’s just their main channel.)

That’s huge, and as you follow them for the entertaining videos, eventually you hear them talk about their faith, and how it’s the most important thing in their lives.

So, just by creating entertaining YouTube videos, they’ve been able to talk about Jesus to tens of millions of people. It’s easy to see how God is using them.

Another example is Matt Carriker of DemolitionRanch, OffTheRanch, and VetRanch.

He has 15 Million Subscribers across his 3 channels and has built a very personal relationship with his followers through his OffTheRanch vlog channel.

Anyone who’s followed him for a while knows that he has had a few tragic deaths in his friends and family recently. The closest of which has been the passing of his little brother Mark.

In the video titled “Rest In Peace Little Brother”, Matt talks about why his entire family got baptized during his Brother’s cancer journey.

This 33-minute video has been seen 4.5 Million times by Matt’s followers.

Essentially, Matt preached the gospel to 4.5 MILLION people even though his YouTube Channels have nothing to do with the Church or faith.

Forward-thinking churches should see online Christian influencers as a part of their evangelism strategy.

Whether it’s creating great content online yourselves or partnering with online influencers in your area that already have a following, you can’t afford to miss this opportunity.

Forward-thinking churches should see online Christian influencers as a part of their evangelism strategy. – @Dillon_M_Smith

Click to Tweet

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2. Multiplying churches reaching college-age people

This one isn’t so much an “evangelism” strategy as it is a “stop losing so many teenage Christians when they go to college” strategy, but I’m including it anyway.

There are very few church models that give me as much hope as churches that are focused on multiplication. And that “multiplication” effect is amplified further if they’re actively reaching college-age students.

I don’t have enough room to explain exactly how the model works, but the best example of this that I’ve seen is CityLight Church in Omaha, Nebraska.

They’ve planted 10 churches over the last 10 years, and have reached thousands of people with the gospel.

You can listen to an interview with Chris Hruska, their lead pastor here.
Or, you can listen to Carey’s recent ChurchPulse Weekly interview with their newest church plant here.

Here’s the bottom line: Millions of Christians are becoming stagnant in stagnant churches. Multiplication-focused churches might hold the key to solving this problem.

Millions of Christians are becoming stagnant in stagnant churches. Multiplication-focused churches might hold the key to solving this problem. – @Dillon_M_Smith

Click to Tweet

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3. Apologetics online

Today’s young people are taking their hardest questions to Google, not their parents, friends, or pastors.

So as they begin to ask serious questions like “Is there a God?” “Why do I need to believe in God?” or “Which God is the real God?” they end up typing it into a search bar rather than asking a person.

And what is your Church doing about this?

…

Most churches have no clue what to do about this.

But there is a massive opportunity here. According to VidIQ, 5400 people search “Is there a god?” on YouTube every month.

What if your church was on that first page of results?

Now here’s a warning:

When you try to answer this question, you’re competing with the world’s best minds because their video will pop up next in the “recommended” section right after yours.

So, whether you create the video yourself, or you send your people to your favorite apologist’s video, make sure your video and argument stands a chance at competing with Steven Hawking or Sam Harris.

Today’s young people are taking their hardest questions to Google, not their parents, friends, or pastors. – @Dillon_M_Smith

Click to Tweet

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4. Calling people to unity (because technology is dividing us)

The internet is becoming a more and more divided place.

I know you know that. Just look at what happened with the election.

Because of all of the things we’ve seen online, the US (where I live) is more divided and destabilized than it ever has been since the civil war.

To find out why, we have to look at the algorithms that run our social media platforms like Facebook, Instagram, and Youtube.

Because they want more ad revenue, these algorithms are prioritizing whatever content that keeps you on their platform the longest.

Sadly, the content that keeps people engaged the longest (and gets them to see the most ads) is proving to be whatever content is more and more extreme.

Tristan Harris does an outstanding job of explaining this on The Joe Rogan Experience here.

So why is this an opportunity for the church?

Roughly 40 million people have seen Tristan Harris’ Netflix Documentary The Social Dilemma.

That’s 40 million people whose eyes have been opened to the dangers of social media and division online.

If you start producing intentionally unifying content, some of these people will take notice, and they will be quick to share your unifying content and tell their friends about what you’re doing.

We at Carey Nieuwhof Communications are “trying to create a place for the good people on the internet.” Your church can and should be doing the same.

5. Felt-need marketing

This might be the most doable of these 5 options for your church. And most churches are doing this already on a small scale.

But here’s what’s true about every single person that you’re trying to reach:

They have needs.

Whether it’s financial, mental, relational, or spiritual needs, your community has them. Your church should be helping them with those needs.

But, as Carey has pointed out for years, most churches have been answering questions that nobody in their community is asking.

When you write sermons and produce resources that help people with specific problems and then market those sermons to your community, you’re practicing “felt-need marketing.”

And if you want to start bringing new people into your church, you need your communities to know about the felt-needs that you can help them solve.

So what Christian organizations are doing this well? Look at organizations like Griefshare, Alcoholics Anonymous, or Dave Ramsey and Ramsey Solutions.

These organizations see a need and are filling it. Your church can do the same.

If you want to start bringing new people into your church, you need your community to know about the felt-needs that you can help them solve. @Dillon_M_Smith

Click to Tweet

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There are 2 major ways that your church needs to be broadcasting the felt-needs that you can help with:

Word-of-mouth/person-to-person marketing based on your weekly services

Rich Birch does a phenomenal job of outlining how a church can do this well here.

Using digital ad space and social media to reach people with specific struggles.

Some larger churches can afford to hire a digital marketing/social media agency to run these ads for them. But the majority of churches don’t have 10’s of thousands of dollars to spare.

Many of the more normal-sized US-based churches are putting their resources together into a nation-wide ad campaign called GlooConnect.

Here’s a bit more information about them:

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TURN ONLINE VIEWERS INTO REAL RELATIONSHIPSn

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Ever wondered how to turn a viewer into a real relationship? n

Every day, people visit your church website and access your content, but few ever really identify. n

GlooConnect is a solution that gives people showing interest in your church online an opportunity to connect with your church. n

It will help your church: nnGet a steady stream of introductions to people that are ready to connect nBuild relationships with the people visiting your church’s websitenSupport people who are looking for guidance and hope through life’s challengesnParticipate in done-for-you digital campaigns to reach people in your community nn

GlooConnect lets you pastor and focus on what you do best. No additional staff. No complex tech. Plus, it’s way more cost effective than doing it on your own. n

Get started in as little as 15 minutes and make 2021 a year of unprecedented growth for your church by joining GlooConnect today: n

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TURN ONLINE VIEWERS INTO REAL RELATIONSHIPSn

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Ever wondered how to turn a viewer into a real relationship? n

Every day, people visit your church website and access your content, but few ever really identify. n

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GlooConnect lets you pastor and focus on what you do best. No additional staff. No complex tech. Plus, it’s way more cost effective than doing it on your own. n

Get started in as little as 15 minutes and make 2021 a year of unprecedented growth for your church by joining GlooConnect today: n

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Which of these things will you try? 

This list isn’t exhaustive, but I think these are 5 strong contenders for the church’s next evangelism strategy.

Also, I’d love for you to leave a comment below talking about which of these you’d like to try!

The post The Western Church Needs A New Evangelism Strategy: 5 Promising Options appeared first on CareyNieuwhof.com.

Source: The Western Church Needs A New Evangelism Strategy: 5 Promising Options

The post The Western Church Needs A New Evangelism Strategy: 5 Promising Options appeared first on Passion for Planting.

Source: A guide to buying the right AVL gear for your portable church

The post A guide to buying the right AVL gear for your portable church appeared first on Passion for Planting.

by Carey Nieuwhof: Silicon Valley titan Pat Gelsinger, the CEO of VMWare and former CTO of Intel, and Scott Beck, who scaled Blockbuster Video, Boston Market, Einstein Brothers Bagels and Ancestry.com, and is the Founder of Gloo, talk about how the future church can use technology to reach people and connect people.

Pat and Scott also talk with Carey about why church leaders resist technology, privacy concerns and why the future is more relationally-connected than we imagine.

Welcome to Episode 372 of the podcast. Listen and access the show notes below or search for the Carey Nieuwhof Leadership Podcast on Apple Podcasts or wherever you get your podcasts and listen for free.

Plus, in this episode’s What I’m Thinking About segment, Carey talks about weird lies that pastors and church leaders believe about church online.

Guest Links

Pat Gelsinger on Twitter | Gloo | GlooConnect

Episode Links

Remodel Health

The season to reevaluate your health benefits is right around the corner. Are you ready for it?

These times are challenging enough for leaders within churches and faith-based organizations, let alone trying to navigate health insurance questions and rate increases! What if you could have an industry expert come alongside you to not only help you understand your options, but find a solution that could save you and your employees hundreds of thousands of dollars? I know this sounds too good to be true, but I promise you it isn’t.

Remodel Health is the health benefits software and consulting service that helps employers save money and care better for their teams. By switching organizations from traditional group insurance to individual plans for each employee, Remodel Health helps you and your team tap into significant savings on health insurance.

To date, Remodel Health has helped Carey Nieuwhof listeners save $2.1 million in the last year and a half! Imagine what your ministry could do with that extra money. We know right now is a very challenging time for churches, so why not take healthcare off your list of financial stressors.

If you’re interested in learning more, Remodel Health’s benefits consultants can run a free analysis for your unique team to help you evaluate all of your options.

Visit remodelhealth.com/carey today to learn more and get access to their free Savings Calculator, Church Buyer’s Guide and brand new e-book.

ServeHQ

Our partner, ServeHQ, is launching a new option for homeschool families and we want to tell you about it.

Homeschool Magnet supports homeschooling families by providing students with instruction from world-class credentialed teachers in a remote classroom with their peers. Parents choose the best teachers for each student based on values and teaching approach to ensure every child is receiving exactly the education they desire. This puts you, as the parent, in full control of your child’s education without the daily responsibilities of lesson planning, pre-learning, teaching, tutoring, and grading.

Each student will receive instruction in the four core subject areas of Math, English, Language Arts, Science and Social Studies. Parents ultimately have the freedom to involve their student in as much or as little learning as they prefer based on each student’s learning goals.

Every student has daily access to their teachers who know their learning needs and can help with instruction and tutoring. With Homeschool Magnet, you get the freedom and control of homeschooling without the burden.

Homeschool Magnet is only a fraction of the cost of private schools and the 30-day money-back guarantee upon enrollment means this choice is risk-free.

Learn more about Homeschool Magnet’s student experience, by going to homeschoolmagnet.com and join the growing waitlist.

CONVERSATION LINKS

GlooConnect

The Juggling Act by Pat Gelsinger

Moore’s Law

ChurchPulse Weekly

Barna

7 Weird Lies About Online Church Pastors Need to Stop Believing by Carey Nieuwhof

Text CAREY to 33777 to join more than 75,000 subscribers to our leadership content

*As an Amazon Associate, I earn from qualifying purchases.

INSIGHTS FROM PAT AND SCOTT

1. Your church should use technology, not rejecting it, to reach more people

If you look back at the times of Martin Luther, it’s obvious that it would have been foolish for him to say, “We shouldn’t use the printing press to print more bibles. We should keep doing things the way they’ve always been done.” The printing press was a groundbreaking advance of technology that allowed more Christians to have access to the Bible.

The problem is that many Christians and churches are doing the exact thing with the internet. A lot of pastors are looking at online technology and saying, “It’s only temporary.” Or, “We need to keep getting people into our buildings on Sunday morning.” Sadly, those leaders are going to miss out on the biggest opportunity to spread the Gospel in our lifetime.

2. Privacy needs to be a priority as you move forward with technology

While technology is great, there are some dangers that come with any new technology. One of the biggest concerns with using the internet is data privacy. If your church has an email list or an online database of any kind, you know this is a challenge. Where do you store your members’ data? What happens if it gets hacked? How should you use it?

As you move online, you should put more energy into making sure your church’s data is secure. Platforms like Gloo and GlooConnect are backed with the highest data security in the world and have the resources to continually watch for potential breaches. Most churches don’t have the bandwidth or resources to do this, so it’s critical to outsource this.

3. Digital churches need to scale 1-to-1 interactions along with the 1-to-many

Pastors are focused on three things right now when it comes to online church: Video broadcasting, video broadcasting and video broadcasting. That’s great, but if you want to begin engaging more people online, you need to do more than just broadcast. You need to scale online 1-on-1 interactions as you scale up your broadcast interactions online.

As you put more and more of your effort online, ask yourself, “How am I helping my church have more 1-on-1 or 1-on-a few interactions online?” Are you providing Zoom rooms? Running ad campaigns around certain felt needs? Whatever you do, your ability to scale your reach will match your ability to scale healthy and helpful 1-on-1 interactions.

Quotes from Episode 372

90% of humanity will be persistently connected to the internet by 2030. 10 billion people are part of your potential congregation. @PGelsinger

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There are going to be two types of churches going forward. There’s going to be the phigital church, that is digital and physical, or the church that’s all digital. @PGelsinger

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This is the opportunity for churches to really scale, to really reach the world. – Scott Beck

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If you’re a physical-only church, you’re dead in the future. I just don’t think that you’re going to be able to survive in this increasing digitally-connected world. @PGelsinger

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Christ didn’t command us to go build churches, he said, ‘Go make disciples.’ @PGelsinger

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There’s nothing more important today than to be able to make sure that the smallest recovery center, the smallest church has the world-class capabilities to be able to leverage technologies. – Scott Beck

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Church is limited today by the capital of the edifices that we’re building. @PGelsinger

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We have to bring technology into the right design in order for it to be used for personal growth and for God’s purposes. – Scott Beck

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The average American spends 152 minutes a day on social media alone. @cnieuwhof

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People are screened out on things that aren’t interesting to them. They’re screened out on bad content, but are they screened out? Nope. @cnieuwhof

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Read or Download the Transcript for Episode 372

Looking for a key quote? More of a reader?

Read or download a free PDF transcript of this episode here.

Watch Back Episodes of The Podcast on YouTube

Select episodes of this podcast are now on YouTube. Our YouTube Channel gives you a chance to watch some episodes, not just listen.

Turn Online Viewers into Real Relationships: Meet GlooConnect

Ever wondered how to turn online viewers into real relationships?

Every day, people visit your church website and access your content, but few ever really identify.

GlooConnect is a new solution that gives people watching the opportunity to introduce themselves to your church.

It can help your church:

Get a steady stream of introductions to people ready to connect with your church
Build real relationships with the people visiting your church’s website
Connect with people who are looking for guidance, hope, and support in life’s challenges where their church is already equipped to serve
Participate in world-class digital campaigns to reach people with needs in your community
Do digital outreach in a way that’s compliant with the strictest privacy laws in the world

GlooConnect lets you pastor while GlooConnect programs. No extra staff. No complex tech. Get started in as little as 15 minutes, and get ready to meet the people already connecting with you online.

To get instant access to GlooConnect and learn more, click here, and make 2021 a year of unprecedented growth for your church.

SUBSCRIBED YET?

Subscribe for free and never miss out on wisdom from world-class leaders like Brian Houston, Andy Stanley, Craig Groeschel, Nancy Duarte, Henry Cloud, Patrick Lencioni, Francis Chan, Ann Voskamp, Erwin McManus and many others.

Subscribe using your favorite podcast app via

Apple Podcasts

Spotify

Google Play

Stitcher

TuneIn

Spread the Word. Leave a Rating and Review

Hopefully, this episode has helped you lead like never before. That’s my goal. If you appreciated it, could you share the love?

The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher and on TuneIn as well.

Your ratings and reviews help us place the podcast in front of new leaders and listeners. Your feedback also lets me know how I can better serve you.

Thank you for being so awesome.

Next Episode: Andy Stanley

In July 2020, Andy Stanley made national news when he announced North Point would not reopen until 2021. In this interview, Andy explains his reasons for the decision, the methodology he uses to find clarity, what he’s learning about preaching to a camera and the hardest part of the pandemic for him personally.

Subscribe for free now so you won’t miss Episode 373.

The post CNLP 372: Pat Gelsinger and Scott Beck on the Future Church, How to Connect with the People Watching Your Church Online and Why So Many Church Leaders Resist Tech appeared first on CareyNieuwhof.com.

Source: CNLP 372: Pat Gelsinger and Scott Beck on the Future Church, How to Connect with the People Watching Your Church Online and Why So Many Church Leaders Resist Tech

The post CNLP 372: Pat Gelsinger and Scott Beck on the Future Church, How to Connect with the People Watching Your Church Online and Why So Many Church Leaders Resist Tech appeared first on Passion for Planting.

by Carey Nieuwhof: Greg Atkinson returns to the podcast to talk about welcoming guests online.

So much has changed since COVID hit, and Greg shares best and worst practices for engaging online and in-person guests, how to move attenders into engagers, and how to best deal with trolls and other people who threaten to take you off mission.

Welcome to Episode 369 of the podcast. Listen and access the show notes below or search for the Carey Nieuwhof Leadership Podcast on Apple Podcasts or wherever you get your podcasts and listen for free.

Plus, in this episode’s What I’m Thinking About segment, Carey talks about vanity metrics and why we should stop focusing on attendance.

Guest Links

Instagram | Facebook | Twitter | Connect with Greg

Episode Links

Pro Media Fire

Are you a leader of a church facing these challenges?

Your digital team is at max
Your social media team can’t keep up with the need for content
Your creative team is overwhelmed
And you’re cautious about spending money with new staff to help

But how do you increase your quality and output of content without a huge expense?

The solution is Pro Media Fire, where you can hire an entire creative team of professionals for less than the cost of a staff hire. And the best part is the plans are month to month.

You can get help today with professional graphics, videos and content to make an impact while navigating this season of digital expansion.

Book your free strategy session today at promediafire.com/churchgrowth.

The Ascent Leader

This is a unique season that is often the most challenging environment to lead. You may find that you’re inheriting a prior leader’s staff, culture, elders and much more.

If you’re a new lead pastor who is leading a church after a recent senior leader transition, I want to invite you to The Ascent Leader cohorts.

In these cohorts, you’ll get to learn from many of the best transition leaders in the church, you’ll be connected with like-minded A-level peers and you’ll have access to a coach who has experience with dozens, and even hundreds, of church leadership transitions.

Apply today at theascentleader.org.

CONVERSATION LINKS

First Impressions Conference

CNLP 132: Greg Atkinson on the Secrets of a Secret Church Shopper: What People are Looking for When They Come to Your Church

CNLP 132 Transcript

CNLP 185: Greg Atkinson on How First Time Guests Get Alienated by Your Church Services

CNLP 185 Transcript

CNLP 357: JP Pokluda on the Future of Online Preaching, What Pastors Can Learn from YouTubers, and How to Influence the Next Generation

Church Online Platform

Crossroads Church Cincinnati

Church Anywhere

Elevation Church

Life.Church

Churchome

Hillsong East

The Summit Church

North Point Community Church

ChurchPulse Weekly: with Thom Rainer and Myron Pierce

Some Awkward Questions About How to Measure Online Church Attendance (+ 5 Growth Strategies) by Carey Nieuwhof

The Online Church Engagement Summit

Text CAREY to 33777 to join more than 70,000 subscribers to our leadership content

INSIGHTS FROM GREG

1. Questions your team should be asking in the online chat

It seems like most online chat experiences are either trivial or divisive. People are asking questions like, “What’s your favorite flavor of ice cream?” Or, there are trolls who make everything political, making it a point to disagree with anyone who speaks up. How can you avoid this?

To avoid trivial conversations, have the members of your greeting team intentionally go into the chat and ask highly emotionally intelligent questions and give great answers. The quality of your questions will determine the quality of your chat.

For the trolls, Greg recommends that you try and take the conversation offline. If they’re a member of your church, have a phone call or text with that person. If they’re someone you don’t know, and refuse to take it offline, you will likely have to ban that user. Greg and Carey both often have to ban people online. It’s okay.

2. You’ll be tempted to view your online audience as “secondary” to your in-person audience, don’t

Greg has watched pastors completely forget about their online audience over and over throughout his career, and he thinks that pastors will begin to fall back into that habit as they come out of the current crisis.

Many pastors are already saying things like, “The 30% who have returned to in-person church are the devoted ones, and those staying home are less committed members.” This simply isn’t true.

Some of your most committed members have serious health risks that are keeping them at home. Don’t forget about them in your quest to refill your room.

3. Your church’s future depends on what you learned (or didn’t learn) in the crisis

One of the big questions coming out of the COVID crisis is, “Will church attendance go back to what it was pre-COVID?” Greg thinks that it will return for some churches and won’t for others. He thinks it will totally depend on whether a church learns the lessons that we need to learn from this pandemic.

If you go back to the old way of doing things, your church isn’t going to thrive. But if you learn from this season about how powerful online can be, reinvent yourself, and add a healthy online experience and community to your church, your church will likely thrive.

Quotes from Episode 369

If a church feels like they can’t be a church because of missing a one-hour service out of building, we were missing the point all along, ministering to people. @GregAtkinson

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During times of uncertainty, lead with your humanity. @Andy Stanley

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The gospel has never been proclaimed so largely, so broadly, so loudly as in the past five, six months of this COVID experience. @GregAtkinson

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Never forget your online audience. We’re in that phygital world from here on out. There are always people watching at home. @GregAtkinson

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That front door experience, that very first impression, starts online. @GregAtkinson

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When you tune into an online experience, there should be somebody that sees you and acknowledges you and thanks you for tuning in. @GregAtkinson

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Pastoral care has never been so important. @GregAtkinson

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Let people see your heart, because people really resonate with emotionally engaging content. @cnieuwhof

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Read or Download the Transcript for Episode 369

Looking for a key quote? More of a reader?

Read or download a free PDF transcript of this episode here.

Watch Back Episodes of The Podcast on YouTube

Select episodes of this podcast are now on YouTube. Our YouTube Channel gives you a chance to watch some episodes, not just listen.

The Online Church Engagement Summit

So you’ve got people watching your church online. How do you turn them into engagers?

On October 8th, 2020, Carey Nieuwhof is hosting The Online Church Engagement Summit. It’s a free, 90-minute value-packed event where Levi Lusko, Nona Jones, and Bobby Gruenewald will give you their best practical strategies to turn viewers into engagers.

If you feel like you don’t even know where to begin, or if you’ve had success but want to reach and engage more people, this is for you and your team.

Learn more and register for free.

SUBSCRIBED YET?

Subscribe for free and never miss out on wisdom from world-class leaders like Brian Houston, Andy Stanley, Craig Groeschel, Nancy Duarte, Henry Cloud, Patrick Lencioni, Francis Chan, Ann Voskamp, Erwin McManus and many others.

Subscribe using your favorite podcast app via

Apple Podcasts

Spotify

Google Play

Stitcher

TuneIn

Spread the Word. Leave a Rating and Review

Hopefully, this episode has helped you lead like never before. That’s my goal. If you appreciated it, could you share the love?

The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher and on TuneIn as well.

Your ratings and reviews help us place the podcast in front of new leaders and listeners. Your feedback also lets me know how I can better serve you.

Thank you for being so awesome.

Next Episode: Brad Lomenick

Brad Lomenick returns to the podcast to talk about his new podcast, H3 Leadership, and how to grow your influence without producing more content. Brad explains the power of curating content and connecting people, and how he used that to build one of the largest leadership networks out there. Brad also discusses future trends every leader should watch. Plus, Carey and Brad talk about the launch of a brand new podcast network: Thrivicity.

Subscribe for free now so you won’t miss Episode 370.

The post CNLP 369: Greg Atkinson on How to Grow Engagement in Online Attendance, Best and Worst Digital and In-Person Church Practices, and Improving the Church Guest Experience appeared first on CareyNieuwhof.com.

Source: CNLP 369: Greg Atkinson on How to Grow Engagement in Online Attendance, Best and Worst Digital and In-Person Church Practices, and Improving the Church Guest Experience

The post CNLP 369: Greg Atkinson on How to Grow Engagement in Online Attendance, Best and Worst Digital and In-Person Church Practices, and Improving the Church Guest Experience appeared first on Passion for Planting.

This post on the algorithms around us is written by Leslie Mack. Leslie is a creative director, singer-songwriter, and communicator from Atlanta, Georgia. I recently interviewed her for ChurchPulse Weekly on how to leverage this crisis to reach the next generation. You can listen to the interview here. 

By Leslie Mack

You and your team just hit “post” on your latest magnum opus of content and with bated breath, wait for the likes to start pouring in.

You’d never say it out loud, but this could be the post that goes viral and brings your organization the visibility it deserves.

You check back in 15 minutes…2 hours… 2 days. Where are all the likes, views, reshares, and comments?! You have 500 followers but only 12 likes. You have 3,000 subscribers, but only 78 views.

Alas, we shake our fists to the heavens and lavish our unspeakable cures on the only one to blame here… The Algorithm.

Why do we hate “The Algorithm”?

Algorithm, a word that – if you’re bad at math like me- sounds like it’s spelled with numbers.

Between high school math equations, the binary zero and ones code the matrix showed us, and our leach-like dependance on a technology we barely understand, no wonder we feel defeated and helpless toward the invisible machine that seems to swallow our best work into the oversaturated oblivion known as the internet.

But what if you could sweet talk an algorithm?

What if you could sweet talk an algorithm? – Leslie Mack

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Algorithms have feelings too

What if we embraced the idea that algorithms have feelings too? That, like humans, algorithms are trained to pick up on behaviors, and adapt to social norms (or “abnorms”). What if we viewed the algorithm as highly emotionally intelligent and not just mathematically intelligent?

By the time you feed the algorithm several opportunities to practice reading your audience, provide the algorithm several opportunities to hone this skill, it becomes highly skilled at predicting the behavioral responses of your audience.

Don’t believe me, just google “Cloud AI”.

It’s not that the algorithm doesn’t want the world to see your content. The algorithm is more like a big brother (no pun intended) who doesn’t want you to “leave the house like that”. i.e. Put out bad content to your audience.

What if it were possible to partner with – dare I say befriend – the algorithm. You can begin to implement strategies to make the algorithm appreciate your best content by avoiding what the algorithm hates.

1. The Algorithm hates when you sucker punch your audience

The algorithm’s job is to keep people watching, scrolling, and attention-giving as long as possible. It will refuse to feed your audience something it has no history of ever liking.

Based on the previous content you posted, the algorithm collected enough data to tell what your audience likes to click on. So when you come out of left field with a new style of content, abandoning your truest tone of voice, the algorithm tries to protect your audience from the sucker punch you’re delivering. It ups it’s loyalty to the platform you’re posting on by not pushing your content.

Instead of a drastic change from say fixing motorcycles to make up tutorials, consider having a familiar face give a familiarly toned- intro to set up the change.

You might even consider cushioning either side of your “new” content with content that features a familiar face, topic and tone to your channel and audience.

The algorithm’s job is to keep people watching, scrolling, and attention-giving as long as possible. It will refuse to feed your audience something it has no history of ever liking. – Leslie Mack

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2. The Algorithm hates when you seem like a liar

If we agree the algorithm can feel things, the one feeling it hates most would be deception. And it’s pretty impatient when deciding whether or not it believes you’ll deliver on your promise.

Early on during the pandemic, I posted a video to YouTube called “You, Kanye, and Hangry Jesus” – teaching on the parable of the cursed fig tree. Originally, the thumbnail featured images of cut-outs of fruit, my face, and Kanye’s face. Clickbait-y? The algorithm definitely thought so. I didn’t mention Kanye until 9 minutes into the video!

In the first few minutes of the video being live, the metrics predicted that the video would perform below average for our channel. We changed the title of the video to “New Pandemic, Old Me: are Instagram Lives Making Us Better People” and changed the thumbnail to just feature my face with a confused expression holding fruit.

We were able to restore the performance of the video back to being on target for our channels average.

Now, we both know that you’d never intentionally set out to flat out lie to your audience. We just tend to like a sermon that ends with a good ah-ha moment.

However, if in the first few seconds of your content it doesn’t seem like you’re going to deliver on the promises made in the title, the thumbnail text, and the thumbnail art, well the algorithm would much rather suggest a video that will.

That’s why a large amount of the successful videos you watch on YouTube start off with “In today’s video I will…” followed by a list of buzz words and phrases that align with the title, tags, thumbnail text.

Try using a Search Engine Optimization tool along with a tool to help craft strong titles, to see what words people are searching for and align your content – from the title and thumbnail to the very last sentence- to meet an existing need.

If in the first few seconds of your content it doesn’t seem like you’re going to deliver on the promises made in the title, the algorithm would much rather suggest a video that will. – Leslie Mack

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3. The Algorithm Hates When You Thoughtlessly “Re-gift” Content

Grandma may always give you socks for Christmas and money on your birthday. At least she recognizes there’s a difference between the holidays (and doesn’t re-bless you with socks for both).

It’s tempting to put all your energy into making one piece of amazing content and just repost it, as is, across all platforms. But, the reason why your great aunt is on Facebook, your brother is on reddit, and your niece is on Tik Tok can be chalked up to two words: pace and preference.

Not tailoring your video to the platform it will live on means you’re guaranteed to be missing key components of what makes content succeed on different platforms.

It’s up to you to learn the pace and preferences, i.e. the native language, of the platform to which you post.

Where blogs speak the language of text with subtitles throughout, Tik Toks speak the language of short vids, overdubbed with jump cuts and text on screen.

Your audience (and therefore the algorithm) can spot “regifted” content from a mile away. Videos made for YouTube stand out like a sore thumb on Instagram- can the link you mentioned “in the description box below” actually found in your bio now?

Your church websites’ generic greeting video feels irrelevant to the audience on YouTube. Is regifting content all bad? No, but making some minor edits that make your content native to the platform help up your chances of visibility and reach.

Here are a few things to consider when customizing the content you intend to post on various platforms:

Your audience (and therefore the algorithm) can spot “regifted” content from a mile away. Videos made for YouTube stand out like a sore thumb on Instagram. – Leslie Mack

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1. Which platform supports the type of audience engagement you or your team is able to be responsive to?

If someone comments “I want to accept Christ” on your YouTube video you posted 3 months ago, do you have the right systems in place to respond in a thoughtful and timely manner?

If they reach out looking for your church’s address via Instagram DM, can you respond?

2. Are you thinking mobile-first?

The content we create is being consumed not on the massive computer screens we use to edit on, nor on a flatscreen TV, tablet, or jumbo stage projector in an auditorium.

By a landslide, mobile devices are the primary space for consuming digital content.

When you shrink your content down to the size of an index card, or even a 2’’ x 1’’ screen within a screen, are the graphics still legible? Does the orientation of the video allow your subject to be centered or cut off? Is important information in your headers or lower thirds being covered by in-platform graphics?

Does your call to action ask your audience to navigate through tricky multi-step processes that are hard to get to from the current platform? (Ask me about the nightmare of using Instagram Stories to ask 10,000 students to submit TikToks via FormStack that ultimately got complied into dropbox files for a DJ to mix into a video that would play on 40 ft projectors at an in-person event. The complexity!)

By a landslide, mobile devices are the primary space for consuming digital content. – Leslie Mack

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3. Are you using your title real estate effectively?

Is your title now cut off due to the character limit shown on this specific platform where the full title was clear over on YouTube?

Are you posting a series that all start with the same phrase and therefore limits your audience’s ability to engage with all the different parts of your content at a glance?

Is the text on your thumbnail redundant to title redundant to caption?

Maximize on grabbing attention by rephrasing or re-angling at each opportunity.

4. Does your content artwork break the promise your title makes to your audience?

Are you covering a sensitive topic but your artwork is your default, million-dollar smile headshot?

Is your message titled “peace during a pandemic” but your artwork feature an image of the pastor, scowling with passion as he makes his most poignant point?

Does your video title promise you’ll be hearing from students in this video but your thumbnail only show your face?

Treating the Algorithm as if it’s highly emotionally intelligent (even if that “emotional intelligence” is just a string of calculated predictions and mechanistic understanding) will help the algorithm begin to love some of your best content.

Treating the Algorithm as if it’s highly emotionally intelligent will help the algorithm begin to love some of your best content. – Leslie Mack

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So you’ve got people watching your church online. How do you turn them into engagers?nnnn

On October 8th, 2020, Carey Nieuwhof is hosting The Online Church Engagement Summit. It’s a free, 90-minute value-packed event where Levi Lusko, Nona Jones, and Bobby Gruenewald will give you their best practical strategies to turn viewers into engagers.nnnn

If you feel like you don’t even know where to begin, or if you’ve had success but want to reach and engage more people, this is for you and your team. nnnn

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The Online Church Engagement Summitnn

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So you’ve got people watching your church online. How do you turn them into engagers?nnnn

On October 8th, 2020, Carey Nieuwhof is hosting The Online Church Engagement Summit. It’s a free, 90-minute value-packed event where Levi Lusko, Nona Jones, and Bobby Gruenewald will give you their best practical strategies to turn viewers into engagers.nnnn

If you feel like you don’t even know where to begin, or if you’ve had success but want to reach and engage more people, this is for you and your team. nnnn

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What’s working for you? 

Have you had any posts go viral?

I’d love to hear about them in the comments below:

The post 3 Reasons “The Algorithm” Hates Some of Your Best Content appeared first on CareyNieuwhof.com.

Source: 3 Reasons “The Algorithm” Hates Some of Your Best Content

The post 3 Reasons “The Algorithm” Hates Some of Your Best Content appeared first on Passion for Planting.

By: Carey Nieuwhof

Bryan Miles has been leading virtual teams for over a decade. He shares the best practices for leading virtual teams, what the future of work might look like, how to motivate your staff, why no one should be allowed to mute audio or video during a Zoom meeting, and how he’s led his businesses through the disruption so far.

Welcome to Episode 360 of the podcast. Listen and access the show notes below or search for the Carey Nieuwhof Leadership Podcast on Apple Podcasts or wherever you get your podcasts and listen for free.

Plus, in this episode’s What I’m Thinking About segment, Carey talks about five reasons why your team doesn’t crush their goals.

Guest Links

Instagram | LinkedIn | BELAY

Episode Links

Lead a Better Team

Things are so crazy right now, you can’t afford not to develop your team. You and I are going to need all the help we can get to move through the next few months.

I used to think hiring a better team was the best way to develop your team, but ultimately I learned that world-class teams are built, not bought.

So, to help you build your world-class team in all the craziness that’s happening right now, I’ve created a brand new course called Lead A Better Team.

Lead a Better Team is the step-by-step approach to:

Get far better results with the same team
Create a system of accountability so you can actually achieve the goals you set
Boost the performance of your staff so you can stop micromanaging

All while freeing up time for you to do what you do best.

Get access today at LeadABetterTeam.com.

BELAY

It seems we always are running out of time. But what if I told you that you can have an extra 15 hours every week? Think of five tasks you can delegate—maybe emails, scheduling, booking travel, planning meetings, and expense reporting. That may sound scary, but delegation is the cost of your sanity, and the lynchpin to the survival of organizations everywhere.

BELAY—the incredible organization revolutionizing productivity with their virtual assistant, bookkeeping and social media strategist services for churches, non-profits, and businesses alike—is offering a free download of Things to Delegate to Save 15 Hours This Week to our podcast listeners today.

Text CAREY to 31996 to get your free download of Things to Delegate to Save 15 Hours This Week.

CONVERSATION LINKS

Virtual Culture by Bryan Miles

Own Not Run

NoFo Brew Co.

CNLP 348: Patrick Lencioni on How Virtual Teams and Events are Often Better, His Best Advice for Church Leaders and Preachers, and Why So Many Leaders Abdicate Their Responsibilities

5 Reasons Your Team Isn’t Crushing Their Goals by Carey Nieuwhof

Text CAREY 33777 to join more than 70,000 subscribers to our leadership content

Text BETTERVALUES to get Carey’s 3-Step Guide to Developing Better Value Statements

3 INSIGHTS FROM BRYAN

1. Responsiveness is one of the most underrated qualities in a great hire

Bryan’s company, BELAY, receives thousands of job applications a month for people to join their team as a remote contractor. They hire less than 2% of them. It’s actually easier to get into Harvard than it is to get hired by BELAY. So, what do they look for in a hire? And, why do some make it and some don’t?

Bryan says that one of the most important factors he looks for in hiring someone is responsiveness. If you find someone who is overly qualified, but takes four days to respond to an email, they aren’t a good hire for your company. In our modern, fast-paced world, you need team members that respond quickly, especially if they are a remote employee.

2. Your culture isn’t a building, it’s a vision

One of the things that Bryan has seen throughout his years of championing remote work is that many bosses believe their culture is found inside of the amazing office building they’ve built with ping-pong tables and killer break rooms. Bryan has found that usually, the real thing that those buildings are holding up is the owner’s ego.

He’s found that your company culture is found in your company vision, not the building. It’s the “why” behind what you do and the reason that you even exist. Bryan is concerned that a lot of bosses are going to force their employees to come back to the office unnecessarily after COVID because of how much money and pride they’ve invested into their buildings. Don’t be one of those leaders.

3. What makes for a great home work environment

When you are working from home, where you write your checks and read your mail might not be the best place to set up your office. If you want a place where you will be productive, you need a few things:

A solid internet connection
A good enough computer that won’t slow you down
A dedicated workspace that you can always work from (50-100 square feet is all you need)
You also need to keep your dedicated workspace clear of clutter so that your only role while there is to be productive
Good lighting (studies show that sunlight is good for productivity)
If you are a parent, you’ll want a way to signal if you can be interrupted or not

Quotes from Episode 360

Culture is not an actual office. Culture is not a physical location. Culture is shared vision. – Bryan Miles

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Half of the American workforce right now is working from home. – Bryan Miles

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Crisis really reveals a lot inside teams. – Bryan Miles

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Responsiveness is becoming a bigger thing that businesses are looking for, especially now because you have to over-communicate when everybody is working from home. – Bryan Miles

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Now more than ever before, people are discovering what it means to work from home, and a lot of people are enjoying it. – Bryan Miles

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One of the best things you can do, as a leader, is elevate your mission, your vision and your set of values. @cnieuwhof

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Read or Download the Transcript for Episode 360

Looking for a key quote? More of a reader?

Read or download a free PDF transcript of this episode here.

Watch Back Episodes of The Podcast on YouTube

Select episodes of this podcast are now on YouTube. Our YouTube Channel gives you a chance to watch some episodes, not just listen.

Help Your Team Crush Their Goals As You Move Into the Future

It’s never been more important for your organization to hit your goals. It’s also never been more difficult.

Lead a Better Team is the step-by-step approach to:

Get far better results with the same team
Create a system of accountability so you can actually achieve the goals you set; and
Boost the performance of your staff so you can stop micromanaging

All while freeing up time for you to do what you do best.

The best part? You’ll learn how you can do this even if you’re leading a virtual team.

Get instant access to Lead a Better Team here, and take your team to the next level.

Subscribed Yet? 

Subscribe for free and never miss out on wisdom from world-class leaders like Brian Houston, Andy Stanley, Craig Groeschel, Nancy Duarte, Henry Cloud, Patrick Lencioni, Francis Chan, Ann Voskamp, Erwin McManus and many others.

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Spread the Word. Leave a Rating and Review

Hopefully, this episode has helped you lead like never before. That’s my goal. If you appreciated it, could you share the love?

The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher and on TuneIn as well.

Your ratings and reviews help us place the podcast in front of new leaders and listeners. Your feedback also lets me know how I can better serve you.

Thank you for being so awesome.

Next Episode: Adrian Gostick

A lot of leaders struggle with praising their teams. That, says NYT bestselling author and leadership consultant Adrian Gostick, is a critical mistake. Not just in terms of motivating your team, but in terms of boosting the bottom line and raising employee engagement. Adrian discusses why gratitude is so vital to teams, how to foster it, and why it always boosts the bottom line.

Subscribe for free now so you won’t miss Episode 361.

The post CNLP 360: Bryan Miles on Why Your Team Won’t Want to Come Back to the Office, How to Lead Virtual and Hybrid Teams, and How to Motivate Your Staff appeared first on CareyNieuwhof.com.

Source: CNLP 360: Bryan Miles on Why Your Team Won’t Want to Come Back to the Office, How to Lead Virtual and Hybrid Teams, and How to Motivate Your Staff

The post CNLP 360: Bryan Miles on Why Your Team Won’t Want to Come Back to the Office, How to Lead Virtual and Hybrid Teams, and How to Motivate Your Staff appeared first on Passion for Planting.