
See the vision.
Test the strategy.
Strengthen the launch.
Pitch Lab is a focused day where our church planting residents present their launch strategies in a structured, high-trust environment—so stakeholders can align support, prospective donors can partner with confidence, and observers can catch a vision for what’s possible.
- In person or live on Zoom
- Pitch Labs (small rooms) + Showcase (main stage)
- Designed for stakeholders, prospective donors, and observers
Pitch Lab — Wednesday, June 3, 2026 — Raleigh, NC
In-person + Live on Zoom
Because great launches are built on shared clarity.
Church planting isn’t sustained by passion alone. Healthy launches happen when vision is clear, strategy is tested, and support is aligned. Pitch Lab creates a single, focused moment where you can hear the plan, ask meaningful questions, and walk away knowing the best next step.
You don’t want to hear just vision without a strategy and a plan.
Vision can move hearts, but strategy builds confidence. When the plan is fuzzy, good leaders hesitate (not because they don’t care, but because they can’t clearly explain what’s next, what success looks like, or how their support will help).
- Stakeholders want alignment so their support is practical, not scattered
- Prospective Donors want clarity before committing meaningful resources
- Observers want a real picture of what “ready” looks like
- Leaders want a clear way to move from interest to action
Clear plans, honest feedback, and practical next steps.
Pitch Lab helps you engage church planting with confidence. You’ll hear real launch strategies and leave with clear ways to support, partner, or replicate what you’re seeing.
- Stakeholders leave aligned on priorities and next steps for support
- Prospective donors gain clarity on where generosity can accelerate the mission
- Observers leave inspired—and equipped with a model worth repeating
Who is Pitch Lab for?
Stakeholders
You’ll hear your resident’s strategy, ask better questions, and align your church’s support around what matters most. You’ll gain:
- Shared clarity around the launch plan and priorities
- A practical way to align encouragement, connections, and resources
- Confidence that your support is targeting the right next step
Prospective Donors
You’ll get a clear view of vision and readiness—so partnership and generosity can be strategic and fruitful. You’ll gain:
- A focused, time-efficient way to understand the opportunity
- Clarity on readiness, strategy, and real needs
- A straightforward follow-up path for partnership conversations
Observers
You’ll see what intentional preparation produces and will imagine how your church could host a church planting residency. You’ll gain:
- A real-world view of what preparation and coaching looks like for church planters
- A model you can adapt for your church or network
- Inspiration to apply next year—or to explore hosting a residency
How It Works
A simple flow that makes for a high-impact day.
Step 1: Preparation
Our residents have been prayerfully crafting their strategy and pitch so you’re hearing a clear, thoughtful plan—not a rough draft.
Step 2: Pitch Labs
Small-room sessions where plans are presented and tested with guided questions and structured feedback.
Step 3: Showcase + Next Steps
Main-stage pitches that bring everyone into the same story—followed by clear pathways for connection and follow-up.
Pitch Labs are where clarity gets tested and strengthened.
Pitch Labs are focused, encouraging, and honest. You’ll hear a clear plan, see the questions that matter, and observe the kind of coaching that drives clarity.
Lab Flow:
- 8-minute pitch
- Coaching Feedback
- Pitch Refinement
- Repeat the process to build confidence
The Showcase brings everyone into the same story.
The Showcase is the main-stage moment: short, clear pitches that help the full audience understand each resident’s vision and next steps.
Purpose:
- Creates shared momentum
- Celebrates what God is doing
- Makes follow-up simple and relational
- Connecting vision with supporters
Here’s the rhythm of the day.
Timeline (9am-5pm)
- Welcome + orientation
- Pitch Lab Round 1
- Pitch Lab Round 2
- Lunch + connection time
- Main Stage Showcase
- Closing + next-step instructions
- Optional stakeholder/prospective donor debrief
Exact times and room assignments will be provided via email.
Can’t be in the room?
Join live on Zoom.
Whether you’re a stakeholder, a prospective donor, or an observer church, the live stream gives you real-time access to the Showcase and key moments of the day.
Clarity supports wise partnership without hype or pressure.
This event helps our residents confidently communicate their church planting vision. Feedback and recommendations will help them be more effective building their plant team and raising financial support.
- Plans are presented and tested with real questions
- Leaders discern readiness and next steps
- Follow-up conversations happen with clarity
You’ll leave with practical tools, not just a good experience.
Included for all attendees
- Simple follow-up guide
- Digital program book
- A clear view of next steps
Role-specific packets
- Stakeholder Packet
- Prospective Donor Packet
- Observer Packet
Experienced Leadership
You’ll be guided through the day by a team that keeps things moving and makes sure the focus stays on clarity and encouragement. Our team of coaches includes leaders with experience in church planting, sending, coaching, generosity, and strategy. Their job is to ask helpful questions and give feedback that strengthens the plan.
Pitch Lab Lead Team
Sean Cronin
TRAINING LEAD
Achiever | Context | Belief

I lead the Residency Cohort focused on helping church planters gain a clearer vision for the church God’s calling them to plant. I don’t focus on offering answers but asking questions to help them discern how Jesus wants to build His church through them. My goal is to help them develop a plan that guides their efforts to pursue the vision God’s giving them.
Patrick Bradley
DIRECTOR OF OPERATIONS
Ideation | Developer | Strategic

I equip church planting leaders by creating tools and systems that keep church planters focused on people. I want church planters to experience the confidence of having a contextual strategic plan and the enjoyment that comes from spending less time on the details.
Todd Wilson
EXECUTIVE DIRECTOR
Futuristic | Strategic | Activator

I serve leaders and ministries who are pursuing multiplication, and help them develop vision and strategy for 100X impact. I’m an entrepreneurial engineer, passionate about creating pictures of future possibilities and strategies for turning them into reality.
Date: June 3rd
Location: Raleigh, NC
What to expect:
- Multiple breakout rooms for Pitch Labs
- Comfortable main room for the Showcase
- On-site team to help with directions and flow
- Practical next steps for stakeholders, donors, and observers
Optional add-on: $10 Lunch
FAQs
• What’s the difference between Pitch Labs and the Showcase?
Pitch Labs are small-room, interactive feedback environments. The Showcase is a main-stage set of short pitches by every resident for every registrant.
• Is this only for people already supporting a resident?
No. Stakeholders are a key audience, but prospective donors and observers are welcome—and will find this day invigorating and inspiring.
• Can I attend only part of the day?
Yes. Register anyway so you receive the schedule and can plan your time.
• How do I ask questions in the Lab?
We’ll provide a simple process for questions so the flow stays focused and respectful.
• Is there a cost to attend or watch online?
Pitch Lab is a free event.
• How do I follow up after the event?
Your event packet includes a clear follow-up path and contact process for each resident.
• I’m an observer—what should I be looking for?
Look for clarity: the vision, the strategy, the team, the next step, and the kind of support that would genuinely help. Imagine how your church could host a turnkey residency program. Or start dreaming about joining the next Residency cohort so you can be pitching your vision next year!
Ready to join us? Register today.
Questions?
Reach out to Sean Cronin at (716) 547-2311 or email seanc@church-planting.net