Category: Marketing
Leveraging Research to Drive Design & Communication Insights at Crossroads Church with Vivienne Bechtold
By unSeminary: Thanks for tuning in to this week’s unSeminary podcast. We’re excited to be talking with Vivienne Bechtold, the Director of Studio and Leadership Development at Crossroads Church in Ohio. Crossroads has been one of the fastest growing churches in the country for several years, but this growth hasn’t […]
Does Church Branding Matter?
Home > Blog > Does Church Branding Matter? Does Church Branding Matter? By Nancy Cornwell Should branding matter for your church? Let’s think through this topic both biblically and practically if it matters and what you need to do about it. Every church has a brand. There is no such […]
Launching a Preview Service
Home > Blog > Launching a Preview Service Launching a Preview Service By New Churches Team It’s time for your first preview service. But who should you invite and how should you advertise? What should your preview services look like? Here are some tips for how to handle these three […]
Business Leadership and the Church
Home > Blog > Business Leadership and the Church Business Leadership and the Church By Ed Stetzer There’s a perception that, as church leaders, we cannot take much from the secular business world and apply it to the church. In fact, many people often object to using business practices in […]
Now That You’re Online Far More: How to Handle the Critics, Trolls and Weirdness
By Carey Nieuwhof: Ready or not, both you and your church are online more than ever before. You’re streaming your services live and posting clips and videos on Instagram, Facebook, YouTube and TikTok. Handling the tech is one thing, but a question many don’t think of is how to handle […]
CNLP 372: Pat Gelsinger and Scott Beck on the Future Church, How to Connect with the People Watching Your Church Online and Why So Many Church Leaders Resist Tech
by Carey Nieuwhof: Silicon Valley titan Pat Gelsinger, the CEO of VMWare and former CTO of Intel, and Scott Beck, who scaled Blockbuster Video, Boston Market, Einstein Brothers Bagels and Ancestry.com, and is the Founder of Gloo, talk about how the future church can use technology to reach people and […]
Beyond Vanity Metrics and Algorithms: 5 Online Benchmarks Churches Should Start Measuring
by Carey Nieuwhof: How do you measure what happened at church last weekend? How do you know that you’re actually making progress? If the goal is to turn online views into real relationships and actual discipleship, any idea what to look for to know if that’s actually transpiring? The super-inflated […]
PODCAST 095: Launching & Elevating Church Communication Teams
COVID is teaching us, the church, many lessons. Obviously, there are many lessons about the value of Church Online or Discipleship Online. But why stop there? Church Communications Directors have been working overtime in this COVID season, managing the chaos that has been 2020. While we don’t talk about Communications […]
3 Reasons “The Algorithm” Hates Some of Your Best Content
This post on the algorithms around us is written by Leslie Mack. Leslie is a creative director, singer-songwriter, and communicator from Atlanta, Georgia. I recently interviewed her for ChurchPulse Weekly on how to leverage this crisis to reach the next generation. You can listen to the interview here. By Leslie […]
Is Social Media a One-Way Street?
By: The Church.Digital The short answer is no – the very definition of social media confirms that the purpose of social media is for “users (to) create online communities to share information, ideas, personal messages, and other content”. (Merrian Webster) So how do you begin to shift the communication to […]