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Category: Marketing

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Now That You’re Online Far More: How to Handle the Critics, Trolls and Weirdness

By Carey Nieuwhof: Ready or not, both you and your church are online more than ever before. You’re streaming your services live and posting clips and videos on Instagram, Facebook, YouTube and TikTok. Handling the tech is one thing, but a question many don’t think of is how to handle […]

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CNLP 372: Pat Gelsinger and Scott Beck on the Future Church, How to Connect with the People Watching Your Church Online and Why So Many Church Leaders Resist Tech

by Carey Nieuwhof: Silicon Valley titan Pat Gelsinger, the CEO of VMWare and former CTO of Intel, and Scott Beck, who scaled Blockbuster Video, Boston Market, Einstein Brothers Bagels and Ancestry.com, and is the Founder of Gloo, talk about how the future church can use technology to reach people and […]

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Beyond Vanity Metrics and Algorithms: 5 Online Benchmarks Churches Should Start Measuring

by Carey Nieuwhof: How do you measure what happened at church last weekend? How do you know that you’re actually making progress? If the goal is to turn online views into real relationships and actual discipleship, any idea what to look for to know if that’s actually transpiring? The super-inflated […]

PODCAST 095: Launching & Elevating Church Communication Teams

COVID is teaching us, the church, many lessons. Obviously, there are many lessons about the value of Church Online or Discipleship Online. But why stop there? Church Communications Directors have been working overtime in this COVID season, managing the chaos that has been 2020. While we don’t talk about Communications […]

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3 Reasons “The Algorithm” Hates Some of Your Best Content

This post on the algorithms around us is written by Leslie Mack. Leslie is a creative director, singer-songwriter, and communicator from Atlanta, Georgia. I recently interviewed her for ChurchPulse Weekly on how to leverage this crisis to reach the next generation. You can listen to the interview here.  By Leslie […]

Is Social Media a One-Way Street?

By: The Church.Digital The short answer is no – the very definition of social media confirms that the purpose of social media is for “users (to) create online communities to share information, ideas, personal messages, and other content”. (Merrian Webster) So how do you begin to shift the communication to […]

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Turning Up the Volume on Reaching Unchurched People with Brett Bixby

By: unSeminary Thanks for listening in to this week’s unSeminary podcast. I’m excited to have Brett Bixby join us from Bridgewater Church – a multisite church with campuses in New York and Pennsylvania. Founded in 1807, Bridgewater Church plateaued for many years with most of their growth being transfer growth […]

Gardening and the Phygital Church

By: The Church.Digital I’ve been gardening for 9 years, and every year our garden grows bigger. This pandemic year meant we spent even more time in our garden, and my wife harvested a child’s wagon full of vegetables just this evening. My wife and I host a podcast where we […]

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How to Handle Haters on Social Media: Podcast 284

In this podcast, Nils Smith and Aaron Magnuson talk about dealing with haters, bashers, and critics on social media. Listen as they share their thoughts on the importance of addressing negative comments, handling controversial issues, and creating general rules for your church’s social media engagement. Share your thoughts using the […]