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Category: Marketing

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Why Andy Stanley is Right About Reaching Post-Christians

by Carey Nieuwhof: If you want to reach post-Christian, post-modern people—in other words, the next generation—how do you do it, effectively? Although you might not know it if you just perused social media, the majority of churches are plateaued or dying. And even among growing churches, not all growth is coming […]

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16 (Nearly Free) Ways to Increase Community Awareness of Your Church

by Rich Birch: If the people in your community don’t know that your church exists, they won’t ever join your church. If nobody in your city is aware of your church’s services or Sunday gatherings, you’ve lost a chance to connect those people to your discipleship process. A frequently overlooked […]

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6 Ways to Increase Engagement in Your Church’s Weekend Services

by Rich Birch: How do you know that a church service is “successful”? What are the elements that tell you when things are working or not? It’s important that your team shares a clear understanding of what success looks like when it comes to designing weekend services. While there are […]

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5 [New] Character Rules Every Leader Should Follow

by Carey Nieuwhof: Character has always been important, but it seems like it’s never been as important as it is now. There have been far too many stories of church leaders, business leaders, politicians, athletes and other public figures whose private walk has not measured up to their public talk and […]

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Increase Your Response Rates with These Church Plant Postcard Design Secrets

by Tim Speweik: Direct mail is still alive and doing well in today’s multimedia marketing world! Engagement has grown every year with the decrease of first class mail. But just like any other marketing tool, your church plant postcard design needs to be good or it can have a low response […]

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How to Handle the Cynics and Pessimists in Your Life

by Carey Nieuwhof: Leadership takes courage, and my guess is that some days it feels the cynics and pessimists have sucked almost all the courage and hope out of you. I get that. We’ve all had our share of cynics and pessimists try to dissuade us from action. We live in […]

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8 Phases of Moving Guests from Anonymity to Community at Your Church

by Rich Birch: What is the process by which guests transition from unfamiliarity with your church to becoming raving fans? How do they move through those phases, and how are we helping them at every step along the way? Understanding how guests transition along the spectrum from stranger to advocate […]

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5 Follow-Ups for First Time Guests

by Tyler Smith: Creating an inviting and warm experience for first-time guests before, during, and after worship services and events is important. A primary goal for church staff and volunteers should be to help guests feel loved and welcomed throughout the week as well. So how does your church make certain […]

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How to Mail Automated Thank You Notes for Guest Followup

by Patrick Bradley: Did you know automated thank you notes were a thing? I’d heard rumor that there was a business that would print and mail them for you. I was not prepared for what I found out. Turns out, there’s a whole industry that has sprung up around doing […]

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How to Get a Church Nonprofit Authorization Number and Save Thousands

The following is a guest post by Holly Goff, production manager at d2design, which specializes in direct mail solutions tailored to churches and their goals. Chances are, you’re planning to use direct mail at some point in your church’s marketing plan. It’s cost-effective and maintains great response rates: Once again, […]