Two common mistakes that are often made with guest follow-up are: 1) following up for one week after a visit and 2) only using one or two forms of communication to follow up with guests.
Think about the people in your life, whether it is a spouse, parent, sibling, friend or a child. Each one of them prefers a different communication method or tool, be it social media, text, phone or email. And yes, some people still really like to receive a physical letter or postcard in the mail–since it has become so rare a practice.
Why would a church only send a single letter in the mail or email one newsletter or make just one follow-up phone call to a guest? Instead, be the church that uses proven follow-up strategies so no guest slips through the cracks.
The best part about using multiple lines of communication is that they open the door for personal interaction. Technology enhances outreach and tech tools provide MORE opportunities for two-way communication. By using a combination of texts, emails, phone calls, handwritten notes, and gifts your church is giving guests multiple ways to receive your message of welcome. This isn’t all done in the first week, of course, and that’s the trick.
Effective guest follow-up takes more than a few messages. This thoughtful method is proven to be successful when done over a six-week timeframe…