Cost-Effective Advertising Strategies for Churches
By New Churches Team
Launching a church plant is expensive, but there are always ways to cut costs. One way to do that is with advertising. There are several low-cost or no-cost ways to advertise your church to your community. Here are three examples to consider.
1. Personal Ask
The number one way to invite people to your church is with the personal ask. Word of mouth is the best form of advertising, and it is the most cost-effective. Encourage your congregation and staff to talk to others in the community about the church. They can invite non-believers to see what church is really about in a safe way. They can talk to other parents about the phenomenal kids programming you offer. They can encourage friends who need support to come and join a small group. The key is knowing people personally and helping them connect to the church in a personal way.
2. Get Creative
Creativity is the mother of innovation. Unlimited resources do not make you more creative. Having to consider how to expand your reach on little funds will make you more creative in how you spend the money you do have. If you are in a city with lots of metro stops, pass out cards to every single person that walks by. If you pass out 10,000 cards, and 100 people show up to visit your church, that is a success! If you are in a more rural area, look at the traffic patterns. Find a congested area and have someone stand on the corner with a sign advertising your church. There are many low cost ways to reach a lot of people in a small amount of time no matter where you are located.
3. Smart Social Media
You can make a big impact on social media inexpensively. Spend time researching videos and articles on making Facebook and other social media channels effective. Look for someone in your church that has some social media knowledge, and ask them to come alongside you and help you in this area. A few ads or pixels can go a long way (and if you don’t know anything about those two things, research them). Use social media as a supplement to the personal ask.
There are many other ways to advertise in your community. Get creative and meet your community where they are.
Adapted from the New Churches Q&A Podcast Episode 390: What Are Some Cost-Effective Advertising Practices?Click hereto listen to more to church planting, multisite, and multiplication tips.