By The Church.Digital: Research December 2020 tells us that 80% of people cold to Christ don’t care about our worship services, physical or digital. Event-based evangelism has been waning for years, and now COVID has effectively killed it off. While today’s large gathering church services do serve a purpose beyond evangelism, it’s important for churches to recognize that there are other ways we need to share Christ with those who are far from Him.
Enter the Search Engine. 40% of people who are cold to Christ, when they have spiritual questions, will hit Google and try to find the answer. This incredible opportunity is entirely missed by churches today who do not understand simple processes in not only how to shape content to make it effective for online environments, but also how to utilize metadata and other descriptive fields to make the information more findable for searching.
Part One of the Pastor Google Ongoing Series: We’re doing a deep dive into simple processes how to make YouTube the Evangelical Engine it has the potential to be.
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