by Carey Nieuwhof: Any idea what the best outreach opportunity of the year at your church is?
You might think it’s an event you do, or perhaps it’s Easter. But whether Christmas has historically been your best opportunity to reach unchurched people or not, I believe it could be.
You may think it’s far too early to start thinking about Christmas, but think again. Whenever I share these ideas about Christmas each year, people say “Hey, I wish you’d talked about this earlier.” So we are.
So why can Christmas become your very best outreach event of the year?
As our culture becomes more and more post-Christian, we’re seeing far fewer times when the holidays of the church and the holidays of culture sync.
I remember about a decade ago hearing a Toronto DJ refer to Easter as “the first long weekend of summer” (in Canada Good Friday is a holiday and schools still take Easter Monday off…a relic from Colonial days). Good Friday and Easter were completely lost on him. It was simply time off.
Christmas is completely different. It’s the one time each year mainstream culture still pays attention to a Christian holiday.
Our culture still loves Christmas. Sure, you can yell and scream that the motives are commercial.
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