by Patrick Bradley: Your Launch Sunday attendance will be inflated by grand opening well-wishers. That can be good and bad at the same time. Here are some ideas to maximize the good and minimize the bad.
Many churches experience a spike in attendance at their inaugural public worship gathering. Which can be exciting! But then the following Sunday, attendance goes down. Way down. It’s pretty typical to see attendance drop by a quarter to a third the very next week.
Some real-world math here: if there were 150 at Launch, it shouldn’t shock you that there’s only 100 the next week. Or if you have 350 on the first Sunday to have 235 the next.
What in the world is going on?
There are several factors that lead to an attendance spike at a church’s grand opening:
Well-wishers come to celebrate
A marketing push brings higher than usual numbers of new families from your community
All of your regulars come on a single, historic Sunday
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Source: 3 Ways to Help Your Grand Opening Well-Wishers Help You