by Patrick Bradley: Your church plant fundraising commitment card is an important tool in the fundraising process. But it’s actually pretty easy to use it wrong and shoot yourself in the foot.
I’ve seen planters use a church plant fundraising commitment card well. And I’ve seen some wonder why they’re getting such a low response. Here are 4 relatively easy things you can do to maximize your commitment card.
Don’t Lead with It
Don’t mail out a commitment card.
That’s right. Fundraising is about relationships first, not transactions. Whenever possible, make the ask in person. If you start with the commitment card, it potentially sends all kinds of negative messages:
I’m too afraid to ask you myself
I don’t believe in the vision enough to be bothered
I’m more interested in your money
There’s just too many of you to ask (you’re just a number)
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