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CNLP 193: Clay Scroggins on How the Digital Disruption is Changing Everything For Churches and Businesses


by Carey Nieuwhof: There’s no question we’re undergoing one of the biggest transformations in history, but the digital disruption that’s happening around us every day has caught most church and business leaders off guard.

Clay talks about how large and small organizations are missing out on one of the greatest opportunities there is, and some ideas on how to respond.

Welcome to Episode 193 of the podcast. Listen and access the show notes below or search for the Carey Nieuwhof Leadership Podcast on iTunes or wherever you get your podcasts and listen for free.

Guest Links

Clay on FacebookInstagramTwitter | ClayScroggins.com

How to Lead When You’re Not in Charge

CNLP 035: Leading Young At North Point – An Interview With Clay Scroggins

CNLP 153: Clay Scroggins On How To Lead When You’re Not In Charge

Free Downloads

Carey Nieuwhof Resource: Connexus Church Online Philosophy Document

Clay Scroggins Resource: 4 Big Moves

Links Mentioned

Join The Art of Better Preaching waitlist today! Don’t miss out on open enrollment coming summer 2018!


How to Do Crazy Good Turns – Frank Blake on The Tim Ferriss Show

CNLP 174: Jeff Henderson On The Dos And Don’ts Of Marketing Your Church Or Product And The Backstory To The #FOR Initiative

CNLP 173: Craig Groeschel Deconstructs His Approach To Preaching, Leadership, Success, The Future And More

CNLP 115: Sean Seay On Winning In Leadership While Failing At Home And How He Got Healthy

3 Insights from This Episode

1. Ignoring digital disruption is a bad idea

Many churches and businesses are staring at their declining numbers and scratching their heads; totally dismissing the digital explosion happening around them.

The largest car service in the world owns zero cars.

The largest hotel industry in the world owns zero rooms.

The largest retail store in the world owns zero inventory.

It’s unwise to ignore what’s going on in today’s culture. In order to reach more people, the church has to work through what it looks like to engage a digital world.

2. Live experiences matter, but today’s culture calls for a screen-first mentality

Live experiences are absolutely relevant and matter, but don’t be limited to the boundaries of a building. The needs of people can’t be left to be met only on Sunday mornings or weekdays from 9 to 5.

There are very few places anyone goes in life prior to first visiting them on a screen. A quick search online is the first impression that can lead to continued online and physical engagement. Buildings can host a lot of people, but websites can reach so many more.

3. It’s hard to leverage digital touches with an analog mindset

The digital world and analog world need each other, because they fuel each other’s growth. We Amazon Prime some things and drive to a store to purchase others. Online and in-store go hand-in-hand and the same is proving true in churches who keep track of their online attenders. The more people watch church online, the more people engage in the church community.

The definition of attend is changing. It’s hard to keep track of how many people are engaged in your services online, but digital attendance needs to count in some way. Every church has to figure out a strategy for what to do after someone clicks on your site. What’s the pathway in place for them? Start with what you want to measure and build a strategy around it.

Quotes from This Episode

Leverage the tools of the day to reach people with the message and hope of Jesus.” – @clayscrogginsClick To Tweet

Engagement is the new attendance.” – @cnieuwhofClick To Tweet

There are very few places we go in life that we don’t go to a screen first.” – @clayscrogginsClick To Tweet

The front door of the internet is way bigger than the backdoor.” – @cnieuwhofClick To Tweet

A building can’t create the boundaries of your ministry.” – @clayscrogginsClick To Tweet

The map will appear when the car is in motion.” – @clayscrogginsClick To Tweet

Join The Art of Better Preaching Waitlist Today

Carey teams up with Mark Clark in his next online course The Art of Better Preaching. Join the waitlist now to receive exclusive insider bonuses and secure your spot when enrollment opens summer 2018!

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Next Episode: Jerry Hurley   

Jerry Hurley joined the staff at Life Church in 1998, when it was a single campus and running about 600 people. He’s been on the senior leadership team as it’s grown to over 80,000 attenders and 29 locations today. Jerry shares his top insights on scale, leaving the corporate world and recruiting staff and volunteers. Plus, he tells the story of how he challenged Craig Groeschel to make a change that Craig calls one of the most important in his early ministry.

Subscribe for free now and you won’t miss Episode 194.

The post CNLP 193: Clay Scroggins on How the Digital Disruption is Changing Everything For Churches and Businesses appeared first on CareyNieuwhof.com.


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