by Carey Nieuwhof: Sean Cannell started at almost nothing on YouTube a few years ago. Today his channel has over 750 thousand subscribers and his videos have been viewed over 40 million times.
Sean shares his YouTube secrets, talks about how to get started on YouTube even if you don’t have money or staff, and why the future online has to include video.
Welcome to Episode 264 of the podcast. Listen and access the show notes below or search for the Carey Nieuwhof Leadership Podcast on Apple Podcasts or wherever you get your podcasts and listen for free.
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Smartcuts: The Breakthrough Power of Lateral Thinking by Shane Snow
Leadershift by John Maxwell
3 Insights from Sean
1. If you want to succeed in the long term, you must be willing to fail in the short term
People often ask Sean how he got to be so successful on YouTube. Sean’s answer is that he has failed more times than he has succeeded. He has just learned from those failures and become better as a result. He has six YouTube channels, but only 2 of them are successful.
Failure can be an invaluable teacher. Sean says that “the master has failed more times than the amateur has even tried.” If you want to have a successful company, church, or organization, you have to be willing to push through the failures to get to the successes that you dream about.
2. There is massive growth and outreach potential in video
One of the beautiful parts of video content is that it is another way that we can get the message out to our people. It allows us to give our people options for how they consume our content. We may already be producing a mid-week email or podcast. Adding video might allow us to reach a whole other audience that would have never found your church or business in those other formats.
We need to give our people options because we can not try and predetermine what our audience wants (which is what we do when we give out our content in only one format.) Our online presence is a chance to “become all things to all people.” It’s meeting people where they are, dressed in the format that they would prefer. We can’t miss video.
3. There are 5 major aspects of getting noticed online
Leverage – YouTube is a search engine. As a content producer, you can leverage the people already on YouTube by having quality titles and descriptions of your videos.
Collaborations – Working with already existing platforms to get the word out about your content is an effective way to get noticed by more people.
Current Social Media or Email Lists – Using your present influence on other social media platforms or an existing email list is a way to get the word out about your content.
Paid Traffic – Paid traffic online is now the most effective way to get the word out about your product or service to massive amounts of people. A note of warning; paid traffic only works if you are directing people to quality content. Paid ads are like gasoline for a fire that’s already going.
Shareability- Is your content high enough quality and created in a way where it can be easily shared?
Quotes from Episode 264
The master has failed more times than the amateur has even tried. @seancannellClick To Tweet
Success is moving from failure, to failure without loss of enthusiasm. -Winston ChurchillClick To Tweet
If a picture speaks a thousand words, a video can communicate a million. @seancannellClick To Tweet
Begin with the end in mind. Stephen Covey via @seancannellClick To Tweet
You don’t have to be great to start, but you have to start to be great. -Zig ZiglarClick To Tweet
Paid ads are like gasoline for a fire that’s already going. @seancannellClick To Tweet
Great marketing makes a bad product fail faster. -David OgilvyClick To Tweet
If you stop at a place where your needs are met, you’re being selfish. @seancannellClick To Tweet
Looking for a key quote? More of a reader?
Read or download a free PDF transcript of this episode here.
Get Your Church Growing
Did you know that 9 out of 10 churches don’t grow? Are you one of them?
You likely didn’t get into ministry to watch your church plateau or, worse yet, decline. You wanted God to use you to reach new people with the good news. You wanted to see your church grow. You wanted to make an impact on your community that would outlast you.
But the odds are, it’s not happening. And the thing is, you’re not alone. We live in an era where 94% of churches aren’t growing or aren’t growing as fast as their communities. Barely 1 out of 20 churches are effectively reaching their neighbors for Jesus. Despite how desperately our communities need to hear and engage with the good news about Jesus, many churches are lost when it comes to reaching a postmodern culture.
That’s why I put together the Church Growth Masterclass. It’s everything I wish I knew about church growth when I got into ministry more than 20 years ago.
I can’t make a church grow. You can’t make a church grow. Only God can do that. But I believe you can position your church to grow. You can knock down the barriers that keep you from growing. You can eliminate the things that keep your church from growing and implement some strategies that will help you reach far more people. That’s what I’d love to help you do in the Church Growth Masterclass.
In the Church Growth Masterclass I’ll show you:
The 10 reasons your church isn’t growing
Why even committed church-goers aren’t attending as often as before
How to tell if your church leaders are getting burned out
The five keys to your church better impacting millennials.
What to do when a church wants to grow … but not change
You can learn more and gain instant access to the course today.
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Next Episode: Les McKeown
Les McKeown is back on the podcast, this time talking about the difference between growing organizations and organizations that are ready for scale. The two often get confused, and just because you’re growing doesn’t mean you’re ready to scale. Les shares the keys to scale, which, coincidentally, also reduce the stress the senior leader and entire team feel. Getting bigger doesn’t mean getting more frenzied. Often, it’s the opposite.
Subscribe for free now and you won’t miss Episode 265.