by Tim Speweik: Direct mail is still alive and doing well in today’s multimedia marketing world! Engagement has grown every year with the decrease of first class mail. But just like any other marketing tool, your church plant postcard design needs to be good or it can have a low response rate. Or even leave a negative impression.
Direct mail always works best when tied in with other forms of marketing, creating an awareness campaign. Here are some key points for successful church plant postcard design:
Who Are You Trying to Reach?
Knowing who you’re trying to reach helps determine the language and direction of your design. Your postcards will get delivered to the churched (and the unhappy at church), but the target has to be the unchurched. Be sure not use church lingo. Tailor language that is aimed at the unchurched – what will speak to them? This should include a personal invite to your church. Let them know you want them…
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