By Carey Nieuwhof: Who are you really ‘competing’ against in ministry?
It’s an interesting question, and you may be tempted to dismiss as either inappropriate or bad theology. Fair enough.
Except a lot of leaders are competitive, and if you’ve ever felt yourself secretly resenting anything that seems to be competing with your ministry’s growth, it might be a good idea to ask the question.
Leaders can waste a lot of otherwise productive time and energy battling false competitors, and meanwhile the real problem gets ignored. The crisis we’re currently in makes it even that much more important, because you don’t have time to waste or energy to spare.
It’s easy to envy growing, successful churches or get mad at the church across town (or megachurch) that stole your members in an epic sheep swap. It’s also a mistake.
So…what’s the difference between the competition in your head and the real battle you should be fighting?
Here are four false competitors most church leaders battle, and the real competition we too often ignore at our own peril.
1. The megachurch in your city or online
About that megachurch church many pastors live in fear of…are they your competition?
That question gets accelerated in a post-COVID world as more and more church attendance shifts online. In all likelihood, what’s happening is a significant number people who used to attend a local church have now switched to being part of a mega-church or other church with an strong online presence.
While we won’t really know what’s happened until after we move into a post-pandemic world, I’m guessing the 18% of churches that consistently report growth during 2020 are seeing a percentage of that growth from Christians who used to attend another church. (Consolidation is the #1 trend of the 7 New Disruptive Church Trends outlined here.)
As hard as it might be to see that happen, growing megachurches are not actually your ‘competition’. (Here are 5 more unfair myths about mega-churches).
Different churches trying to reach the world do not create a case of Coke v. Pepsi or Amazon v. Walmart. No, deciding another church is your competitor is more like Coke deciding to take on Coke, or Amazon battling Amazon. That’s usually known as suicide, right?
One church should never try to take on another church, but we do. And when we do, we lose.
To make matters worse, trying to become the rock star preacher when that’s not your gifting or pretending to be something you’re not only makes the problem worse.
Imitation kills innovation and your soul. Envy rots the bones. Nothing good comes from that dark place.
So what should you and I do with the growing megachurch in your city or online?
Celebrate what God is doing through others, and focus on what he’s called you to do, that’s what.
2. The church next door
The church next door is not your competition either, no matter what size. Even if the church is growing like crazy, it’s still not your competition.
It’s easy to lose sight of the fact that your church isn’t THE church, and when you do, everyone loses. When any church flourishes, it’s cause to celebrate, not a reason to complain, fear or compete.
When it comes to the church, when one part of the body hurts, we all hurt. And when one thrives, we all celebrate.
The pastor you resent is your ally, not your competitor.
When churches start cooperating with each other rather than competing against each other, unchurched people see unity. Unity and respect are far more attractive than division.
3. In-person attendance
The new kid on the block for false competitors is in-person attendance.
As churches reopen for physical gathering, you can sense an emerging competition between those who gather for ‘real church’ in person and those who participate online.
What if that’s a false dichotomy?
As churches reopen for physical gathering, you can sense an emerging competition between those who gather for ‘real church’ in person and those who participate online. What if that’s a false dichotomy?
Most churches have seen sliding or plateaued attendance for years prior to COVID.
To belittle online attenders as not-real attenders is a great way to alienate what’s left of your congregation.
If your future plan is get everyone back in the building, prepare for a future of diminishing returns.
If your plan is to see church as being online and onsite, you’ll see a much brighter future.
Wise leaders will see online church as something they cooperate with rather than compete with.
4. The weather
You’re probably thinking….the weather? What’s the weather doing on this list?
Almost every pastor I know (myself included) has at one time or another thought of the weather as our competition.
Snowing again? People aren’t going to come.
Too rainy? People will stay home.
Too sunny and warm? Everyone’s going to head to the beach.
I’ve even had one pastor who lives in a really nice climate that his enemy is wind. If it’s too windy, he told me, attendance drops. I wish I was making that up. I’m not.
The perfect conditions for church seem to be overcast but not raining, cool but not too cold…just miserable enough that people say “It’s not that nice out, so let’s head to church.”
I realize it’s kind of sad we’ve gotten ourselves into this place, but even so, the weather isn’t your real competition. And just a note: church online solves any and all weather issues, except the issue of your real competition.
So to that point, what actually is your real competition?
The Real Competition: Indifference
The real competition for the local church isn’t another church, the mega-church, online church or the weather. It’s indifference.
You ready for this?
People aren’t thinking about you. Or if they are, they don’t see enough value to drop what they’re doing to join in.
I know that hurts, but it also paves the way for you and your team to reposition yourself for the future.
The average unchurched person doesn’t like awake on Saturday night wondering what you’re going to preach on next.
He does lie awake at night though, wondering if his marriage is always going to be this bad, if he’s going to be stuck in a job that leaves him feeling so unfulfilled, and if his drinking is starting to get the best of him.
That average unchurched person lies awake at night wondering if her kids are going to be okay, how bad her husband’s porn problem is and if the emptiness in her soul will ever go away.
As you know, these are all spiritual questions.
Unchurched people are asking spiritual questions. They just don’t think the church can help.
Of course you can help. The key is to cut through the indifference.
How do you do that? Well, this website (and the internet) is full of ways to do that, but let me highlight three briefly.
I. Be the Local Church
So, no, you’re not the leader of your favorite megachurch or church you most admire. No problem.
Just be the leader of your local church. Love your city, township, village….your people.
Nobody should be able to out-local the local church. I promise you the megachurch you admire/envy won’t.
II. Make Your Passion For the Mission White Hot
I get it, passion waxes and wanes in all of us (even in the best leaders). And the current moment has made it that much harder.
But one of the differences between leaders who are effective over the long haul and those who are not is that the effective leaders always find a way to keep the passion for the future alive.
By contrast, leaders of stuck or declining churches or organizations generally do NOT burn with drive, desire or passion.
In fact, I can’t think of a single leader of a growing church who isn’t passionate about their mission.
So stoke your passion.
III. Play Your Unique Role
If God wanted you to be the leader you’re jealous of, he would have made you that leader. But, he made you, well, you.
It can be so easy to feel inadequate for the job…that you’re not gifted enough, talented enough or smart enough to do what you’re called to do.
Not true. And besides, putting on an act every day is exhausting.
Leaders who are comfortable with themselves, who know their limitations, and who can lean into their unique gifting have a great future ministry to an unchurched culture.
Those are some of the key ingredients in authenticity. And authentic leaders resonate with a culture that’s tired of being hyped, sold and manipulated.
Stop wishing things were ideal and embrace the real. It will take you further than you think.
The Art of Better Preaching
As much as the digital reality has changed everything, some of the core principles of sermon preparation and excellent communication never change. Great communication is simple great communication.
If you’re ready to start preaching better sermons and reach the unchurched without selling out, then it’s time to start using the right tips, lessons, and strategies to communicating better.
The Art of Better Preaching Course is a 12 session video training with a comprehensive, interactive workbook that will help you create, write, and deliver better sermons. The course contains the lessons Mark Clark (lead pastor of Village Church, a growing mega-church in post-Christian Vancouver) and I have learned, taught, and used over decades of being professional communicators.
This is the complete course you need to start preaching better sermons, including:
7 preaching myths it’s time to bust forever
The 5 keys to preaching sermons to unchurched people (that will keep them coming back)
How to discover the power in the text (and use it to drive your sermon)
The specific characteristics of sermons that reach people in today’s world
Why you need to ditch your sermon notes (and how to do it far more easily than you think.)
How to keep your heart and mind fresh over the long run
And far more! Plus you get an interactive workbook and some bonus resources that will help you write amazing messages week after week.
In the Art of Better Preaching, Mark and I share everything we’ve learned about communicating in a way that will help your church grow without compromising biblical integrity. We cover detailed training on everything from interacting with the biblical text to delivering a talk without using notes, to writing killer bottom lines that people will remember for years.
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Any False Competitors You See?
What false competitors do you see? And how are you battling indifference?
Scroll down and leave a comment?