Category: Marketing
What Do Highly Effective Organizations Measure?
by Dick Blanc: As we continue to introduce more and more large churches to our RoadMap process, we’ve found this introductory content to be extremely beneficial to leaders who are looking to understand what it takes to grow and lead high-performing organizations. Over the next few weeks we will be republishing […]
Correcting Media Statements about You and Your Church – by June 30
by Warren Bird: When the media says something bad or inaccurate about the church you serve, especially if it’s a high-visibility church, it hurts all of us. But with your help, we can change many of those reports. Several times each week we get requests by the media for a […]
Do We Need a Church Website Privacy Policy?
by Patrick Bradley: A church website privacy policy would be a page on your website that explains how your church collects personal information and how you use it. Even an initial site for your supporters might be set up to collect information. Most church websites offer some or all of […]
Never Waste a Good Sermon! 6 Ways to Re-Purpose Your Message Content
by Brandon A. Cox: Do you ever get that post-sermon, anti-climactic feeling that all of your research, all of your writing, all of your preparation just got burned up in a single half-hour shot? It would be far more ideal to leave church on Sunday believing there was still much […]
Eight Major Changes in Churches the Past Ten Years and Other Articles Church Leaders Should Read
By Dave Travis: Here’s a collection of interesting, thought-provoking articles from around the web from recent weeks. For more links, check out our Flipboard magazines: Leadership Network Today, Leadership Network Deep Trends, and Ideas to Implementation to Impact, where we curate the best in innovative ideas for church leaders. 1. Eight Major Changes […]
5 Tips for Good Old-Fashioned Social Networking, Online
by Brandon A. Cox: If you’ve read Rewired, you might remember that the first section of the book aims to prove that social networking isn’t new. In fact, it’s as old as humanity. We’ve always sought connection. We’ve always spread news socially and relationally. In the last decade and a half, […]
12 Content Marketing Ideas for Church Leaders
By Brandon A. Cox: Okay, content marketing might be a new term for you. Here’s a definition from Joe Pulizzi, Founder of the Content Marketing Institute… “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, […]
14 Vital Facts About Email Marketing
By Brandon A. Cox: The growth of email users and their frequency of use is incredible… The number of e-mail users worldwide is forecasted to rise to 2.9 billion users by 2019. (Source). The number of e-mail users in the US is projected to grow to 244.5 million by the […]
Horizontal Hostility: What Is It, Why Is It Killing the Church, and How to Fix It
by Rich Birch: Horizontal hostility is a sociological phenomenon used to describe infighting or factionalism within a minority movement. Rather than banding together, subgroups snipe and fight with each other. It’s that weird thing that happens in small subcultures – when outsiders look in, they can’t believe the groups fighting […]
5 Ways to Use Scarcity to Drive Engagement at Your Church
by Rich Birch: Supply and demand is not only a fundamental economic principle, but a cultural assumption. When the supply of a product or service becomes scarce, it becomes more valuable. If there is an unlimited availability, it simply remains worthless for people. Is it possible to leverage scarcity to […]